The current energy surrounding packaging innovation represents a wonderful opportunity to differentiate and add value through effective design. However, it also poses some interesting challenges for design professionals most notably that of justifying the significant investments required on retooling for a new packaging system.

Here is a perspective on several major issues associated with the development and assessment of new packaging systems, including:

• Identifying opportunities for innovation
• Gathering consumer feedback without "killing" new ideas
• Documenting the business value of new concepts

It also point out several potential barriers to innovation, which are rooted in the way many companies approach and assess new packaging systems. Finally, it is discussed how design professionals can bridge the gap between packaging engineers and marketers to help their companies make informed packaging development and investment decisions.

Most executives understand that packaging innovation can add-value and drive sales. The challenge is to identify opportunities for innovation and to measure and convey the business value of innovation.

So, World Business Intelligence provides a wide platform for such issues regarding packaging in the form of Presentations, Business Meetings, Exhibitions, and Networking etc. Where Business people can meet the other high level companies to enhance their knowledge, to share their knowledge, to get the ideas to share the ideas and to get the solutions to their problems as well

After delivering the 4^th Packaging Innovation Program in Munich, Germany successfully, now World Business Intelligence (WBI) is moving towards London, UK to deliver its 5^th Packaging Innovation Program (PIP).

5^th Packaging Innovation Program (PIP) is covering the following industries:

• FMCG
• Food and Beverages
• Pharmaceuticals
• Cosmetics
• Luxury Items

World Business Intelligence is working to improving communication, encouraging increased collaboration and business continuity by assisting the supply chain to better align its capabilities with the needs of the brand owners via a series of visionary keynote presentations targeting sustainability from a practical point, innovation, trends in the bio drive, all seamlessly designed to provide a unique interactive Global Event. Our pricing policy is transparent and our deadlines are always met, so you get exactly what you want, on time and on budget.