PolitechTopic EntryNew packaging technologies – Inspirations for the cosmetic and perfume tradesNot long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. ...
PolitechTopic EntryMarketing descriptions of perfumes - Can words express a scent?According to one of the most important rules of marketing, a seller should not offer their clients a...
PolitechTopic EntryPackaging more valuable than the productThe appearance of each component of perfume packaging is never accidental. It is the outcome of the ...
PolitechTopic EntryControversial perfume advertising campaigns - Are they worth using?We hear from time to time about advertisements that have caused a scandal. There is even a popular p...
PolitechTopic EntryHistory of the beauty industry in PolandThe Polish beauty industry is one of the largest and, frankly speaking, the best. That is thanks to ...
PolitechTopic EntryAre perfumes still luxury goods?Until the mid-19th century, only wealthy people could afford perfumes, with the formidable prices be...
PolitechTopic EntryAbout creating glass packaging and our cooperation with Heinz-Glas DziałdowoAfter years of collaboration, relations between business partners begin to look routine. However, Po...
PolitechTopic EntryTrends in cosmetics for men – Packaging, marketing, advertisingThe image of men has been changing over the years. They are no longer the protagonists in action fil...
PolitechTopic EntrySkin care product jars made of SurlynSurlyn is one of the most prospective materials in skin care packaging production. It possesses all ...
Politech3D ModelRockThe Rock closure by Politech is a deeply knurled luxury cap designed to sit atop fine fragrances, fe...
PolitechTopic EntrySteady increase in dermocosmetic market value. Why do customers love these products?There are many and quite varying definitions of dermocosmetics. Some say that they are cosmetics tha...
PolitechInterviewPolitech focuses on what it does best: producing luxury cosmetic packagingKatarzyna Nawrocka-Rasmus, Sales and Marketing Director at Politech, provides an insight into life a...
PolitechTopic EntryTexture and material – The effect of touch on the purchasing decisions of consumersThe sense of touch is vastly underestimated, and yet its receptors are found on almost the entire hu...