PolitechTopic EntryIn all the colours of the rainbow – The hues and shades of perfume makingThe importance of the colour of a perfume bottle, its design, and even the tint of the perfume itsel...
PolitechTopic EntryCosmetic packaging decorationCustomers buy with their eyes. This simple truth, if put to the right use, can be the beginning of y...
PolitechTopic EntryNew packaging technologies – Inspirations for the cosmetic and perfume tradesNot long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. ...
PolitechTopic EntryMarketing descriptions of perfumes - Can words express a scent?According to one of the most important rules of marketing, a seller should not offer their clients a...
PolitechTopic EntryPackaging more valuable than the productThe appearance of each component of perfume packaging is never accidental. It is the outcome of the ...
PolitechTopic EntryConsumer trends in 2018Unlike a few centuries ago, when several decades needed to pass before any major changes could be in...