PolitechTopic EntryIn all the colours of the rainbow – The hues and shades of perfume makingThe importance of the colour of a perfume bottle, its design, and even the tint of the perfume itsel...
PolitechTopic EntryCreative packaging – How to communicate effectively with the customerPackaging can tell us more about the product itself than its elaborate description. In the first pla...
PolitechTopic EntryWhat does the packaging say about the value of a product?It might seem that product packaging always corresponds to the value of the commodity. In reality, h...
PolitechTopic EntryNew packaging technologies – Inspirations for the cosmetic and perfume tradesNot long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. ...
PolitechTopic EntryMarketing descriptions of perfumes - Can words express a scent?According to one of the most important rules of marketing, a seller should not offer their clients a...
PolitechTopic EntryPackaging more valuable than the productThe appearance of each component of perfume packaging is never accidental. It is the outcome of the ...