AG wanted to differentiate their new line of products while keeping their high end look, but wanted to avoid the need for custom tooling in an effort to keep expenses down. After all, with a portion of profits donated to help girls in Africa become the future leaders of change, lower expenses make a difference to more than just the bottom line! Throughout the project, Jadina brought her knowledge and broad access to a variety of products, vendors and processes to deliver the packaging that AG Hair desired. To do this, she sourced packaging for the five different products – two sizes of intense moisturizers, a daily conditioner, a shampoo and a protective sealant – from five different manufacturers using five different materials while still maintaining a consistent “family look” that was both high end and completely unique.

New materials, processes and packages were incorporated while creating this packaging, including AG’s first ever jar with an in-mold frosting process that gave the packaging a matte look and texture that deviated from their traditional pearlescent packaging, while retaining a cohesive look on the shelf. Even with big challenges like working with all different resins, a multitude of stock components, several different finishes, four separate silk screen vendors who all had to arrive at an exact color match and significant lead time considerations with the airless pump supplier in Germany, Jadina and TricorBraun delivered the new packaging for the AG Keratin Repair products right on time.

TricorBraun’s ability to offer such a diverse array of packaging options is their core strength.
Kathy Siefke, Materials Manager, AG Hair

Use. Love. Repeat.

In the end, the folks at AG Hair were extremely happy. With the help of TricorBraun and their packaging consultant, Jadina, AG Hair got exactly what they wanted with the cost savings they desired. By bringing their own creativity and entrepreneurial spirit to the job and finding a way to imbue stock packaging with the unique characteristics their client requested, TricorBraun earned100% of AG Hair’s business. And with AG Hair now callingTricorBraun their “go to” packaging supplier, a great working relationship continues to grow.