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TricorBraun's two worldstar packaging awards bring total to 17 packaging awards in 2016

  • TricorBraun
Eating, Drinking, Health, Primary Packaging, Secondary Packaging, Shows, Associations, Media, 500 - 999.99 ml

Two innovative rigid packages designed by TricorBraun have won awards in the 2017 WorldStar Packaging Competition, bringing the total number these packages have won to three apiece. The awards are for SmartMouth Mouthwash in the Medical/Pharmaceutical Category, and for Arta Tequila in the Beverage Category.

This year, judging took place in Vienna, Austria, on November 17th. Representatives from 21 packaging associations and the World Packaging Organization judged 292 packaging project entries from 35 countries. As a WorldStar winner, TricorBraun will be formally honored at an awards presentations ceremony and gala dinner held on Thursday, 4 May, 2017.

SmartMouth Mouthwash is a product that consists of two solutions that cannot be mixed together prior to use. TricorBraun's innovative bottle improved upon the previous packaging that required two bottles, two closures, two pumps and a dosage cup. The new dual-spout bottle design simplified the dispensing system, greatly reduced the amount of packaging material, and accomplished the challenge of preventing early product activation by keeping the two solutions separated until time of use.

For Arta Tequila, TricorBraun designed a unique and complex triangular-shaped bottle. Three years in the making, the custom 750ml bottle features both embossed and debossed customer logo-shaped triangles, while the bottle's decorations consist of both screened and pressure sensitive labels.

To be considered for the World Packaging Organization's WorldStar packaging awards, a package must have already garnered recognition in a national competition. An expert panel of judges then compares those winners to similar packages from around the world and the best of them are awarded the WorldStar.

See also

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Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter

With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.

Tricorbraun appoints Declan McCarthy Chief Financial Officer

TricorBraun, a global packaging leader, has appointed Declan McCarthy as Chief Financial Officer, effective immediately. Reporting to President and CEO Court Carruthers, McCarthy is based at the company’s Global Support Center in St. Louis. A 30-year finance veteran, McCarthy oversees all aspects of the company’s financial functions. He serves on TricorBraun’s Executive Leadership Team, playing a key role in business planning and strategy.

TricorBraun’s consumer research shows that moms also prefer scoops that are appropriately-sized for dosing, incorporate dosage indicators and have a grippable handle

TricorBraun conducted qualitative research to understand consumer behavior, preferences, needs and experiences with different scoop designs. Insights gathered directly from consumers about what they prefer and how they interact and use scoops enables TricorBraun’s packaging consultants to understand which scoop solution is preferred for infant formula powders, and identify future design opportunities.

  • Company News
  • English
  • Modified 19 Dec 2016
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