Seventh Generation, a leading household and personal care products company and pioneer in the environmentally conscious products space, has introduced a new green cap for its Natural Dish Liquid with the help of TricorBraun. The cap utilizes 100 percent post-consumer recycled materials, many of which were plastic clothes hangers, marking the very first 100 percent post-consumer recycled plastic cap on the market.
This is just the latest evolution in Seventh Generation’s ambitious undertaking to reduce environmental impact and create a brighter future for the next seven generations. The new design also supports the company’s goal of ensuring each packaging component across its product portfolio is virgin petroleum free and widely recyclable by 2020.
“This small design change will make a big impact on reducing the footprint of our dish soap and, we hope, will also set a new standard for the industry,” said Joey Bergstein, Chief Executive Officer of Seventh Generation. “Caps are among the last piece of the packaging portfolio to convert to virgin petroleum free plastic and with this announcement, we’re happy to report about 85 percent of Seventh Generation packaging components are already there.”
Seventh Generation worked closely with TricorBraun, a global packaging leader, to make the cap. Their task was to not only make it out of 100 percent post-consumer recycled materials, but also make it effective, focusing on the quality and addressing consumer preference.
Though the packaging has changed, the formula for the dish liquid remains the same. Seventh Generation’s complete line of dish liquids are free of dyes, biodegradable and not tested on animals. The 95% plant-based (USDA certified bio-based) formula is also proven to cut through grease and tough, dried-on food. The dish soap comes in a Free & Clear variety which is clinically proven hypoallergenic as well as in a line of fragranced varieties which are scented with 100% essential oils and botanical ingredients.
The new cap is rolling out on store shelves this month.