Webpackaging logo

TricorBraun joins Amazon's Packaging Support and Supplier Network (APASS) Program

  • TricorBraun
Beauty, Personal Care, Eating, Drinking, Home Care, Consumer Durables, Specialty Packaging, E-commerce ready/friendly, Corporate Awards, General Business Services, E Commerce

Global packaging leader TricorBraun today announced its certification in Amazon’s Packaging Support and Supplier Network (APASS) program. TricorBraun is an official provider of packaging design, supply and testing services in compliance with Amazon’s guidelines and certification test methods.

The APASS program was designed by Amazon to help support vendors, sellers and manufacturers to secure certification of their products as Frustration Free Packaging (FFP), Ships-in-Own-Container (SIOC) or Prep-Free Packaging (PFP).

“Online consumer packaged goods (CPG) sales continue to climb, yet many brands have not modified packaging designed for brick-and-mortar stores to withstand the rigors and multiple touchpoints of ecommerce distribution,” said Becky Donner, senior vice president, Marketing, Design & Engineering at TricorBraun. “As our customers’ one-stop-shop for award-winning packaging solutions, we are proud to add the APASS certification to our robust ecommerce packaging offerings.”

Ecommerce packaging expertise

TricorBraun’s expansive global supplier network offers a breadth of packaging options. From rigid plastics to liners and flexible pouches, TricorBraun can help CPG manufacturers identify or custom design an ecommerce solution to avoid non-compliance fees, reduce damages, create efficiencies and delight the consumer. The company leverages its deep technical expertise to create packaging solutions developed to pass ISTA-6 testing protocols.

“An ecommerce packaging strategy is more important than ever before,” said Donner. “In addition to protecting and preserving the product, we help brand owners deliver a positive consumer experience, leading to repeat purchases and ultimately, brand loyalty.”

See also

How COVID-19 accelerated the health and wellness macrotrend

The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.

Straight and neat: Consumers' thirst for spirits is growing

According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter

With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.

Tricorbraun appoints Declan McCarthy Chief Financial Officer

TricorBraun, a global packaging leader, has appointed Declan McCarthy as Chief Financial Officer, effective immediately. Reporting to President and CEO Court Carruthers, McCarthy is based at the company’s Global Support Center in St. Louis. A 30-year finance veteran, McCarthy oversees all aspects of the company’s financial functions. He serves on TricorBraun’s Executive Leadership Team, playing a key role in business planning and strategy.

  • Company News
  • English
  • Modified 28 Nov 2019
  • Hits 527