Bourbon packaging is evolving. Historical elements, unique shapes, metallic finishes, and handcrafted details define today’s standout bottles. From silkscreen printing to embossed wordmarks, these design trends bring premium storytelling to every pour. Explore how TricorBraun's spirits packaging capabilities can help bring your brand’s vision to life:
Decoration Trends | Bourbon Packaging
1. Emblems
Adding a custom emblem for each product launch makes the bourbon bottle feel like a collectible edition, manufacturing a sense of value; the product is no longer a spirit, it's an investment.
2. Silkscreening and Metallic Elements
Adding text with silkscreen directly onto the bottle creates a clean and premium look. You can pair this with metallic elements, such as closures, to create a polished high-end feel.
3. Heritage Styles
Bringing in historical elements from the company's past, origin, and location imbues it with a sense of nostalgia that triggers an emotional response from customers: tradition, quality, authenticity, and an opposition to a hyper industrialized world.
4. Unique Wordmarks, Embossed Types, and Hand Writing
Custom wordmarks add a touch of memorability to the packaging. Embossed letters on the label add texture and hand written numbers make it feel hand-crafted. Artisan-like details make every bottle feel unique.
5. Unique Shapes
Having a memorable bottle shape can bring attention to the product and help differentiate it in the world of bourbon. By adding metallic decoration directly on the bottle, such as plates, a brand can also convey a richer, more exclusive look.
6. Foil Ink or Stamping
Foil ink or foil stamping is a printing and finishing technique used to add metallic or colored foil accents to packaging, labels, or printed materials, giving them a shiny, eye-catching effect that immediately elevates the perceived value and quality of the product.
Talk to A Packaging Consultant
Whether you’re looking for a stock package or a groundbreaking custom design, TricorBraun’s proven process will guide your packaging decisions from napkin sketch all the way to the retail shelf.