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2024 Beauty and Skincare Product Packaging Trend

  • UDN Packaging Corporation
Asia, Beauty, Personal Care, Health, Primary Packaging, Active, Smart Packaging, Supply Chain Services

With the diversified development and increasing maturity of the market, it has become crucial for the beauty & skincare supply chain to accurately grasp the major trends of the consumer market and change in response to them.

UDN summarizes and selects the three latest industry trends that are highly relevant to the Chinese market and inspirational to supply chain companies from the latest annual reports on the beauty and skincare industry.

Trend 1: Ingredients are King

According to Accenture's Beauty & Skincare Industry Insights Report released in May 2023, Chinese consumers are becoming more rational. They are increasingly concerned about the ingredients and effectiveness of products, especially product solutions for specific skin types or problems.

This trend will have two main impacts on product packaging materials:

First, the packaging materials market will be further segmented to keep up with the isolation, use and storage needs of highly sophisticated product ingredients to ensure that they are stable, safe and effective.

For example, UDN has developed the Tube in Tube for the need to mix two product inner liquids. And the disposable Twist-off Tube reduces the possibility of cross-infection, protecting the purity and efficacy of the product.

Second, brands will place more emphasis on personalized differences in packaging design to attract specific consumer groups.

WGSN's Spring/Summer 2024 Beauty & Skincare Trends report emphasized that the beauty customer base in 2024 will evolve into an increasingly diverse and individualistic one.

For this reason, UDN has redesigned its vision around its classic product lines, interpreting the design concepts with color, so that brand customers can not only see the aesthetics of the products that fit them and the current trend, but also enjoy the long-lasting and classic features of the products.

Trend 2: Eco-friendly products

According to the intelligence data released by Magic Mirror Market in the "Healthy Beauty Market Trend Insight Report 2023" in April, the sales of beauty and skincare products related to the concept of "environmental protection" have increased by 308% year-on-year in 2023. This shows that Chinese consumers have a significantly stronger preference for "environmentally friendly" and "sustainable" brands.

Moreover, against the backdrop of an overall decline in Tmall's health and beauty market sales in 2023, the market share of health and beauty products rose against the trend, showing solid market demand.

This indicates that consumers' increased environmental awareness and upgraded consumption structure, which will also force brands to gradually shift to using eco-friendly designs and taking sustainable actions in product packaging, production processes, logistics and other aspects.

Over the past 20 years since its establishment, UDN has formed a systematic environmental protection practice centered on the 4Rs of "Reuse, Reduce, Recycle and Replace", which is based on environmentally friendly raw materials, low-loss production processes, and consumer recycling.

Trend 3: Digital Empowerment

In 2024, the packaging design of beauty and skincare products will pay more attention to digital elements to enhance interaction with consumers.

This trend is reflected in the use of anti-counterfeiting codes, QR codes, and augmented reality (AR) technologies on packaging, which not only provide product information, but also bring a deeper brand experience.

In this way, brands are able to establish a closer connection with consumers and provide a customized shopping experience, while collecting valuable consumer feedback and data to optimize product and marketing strategies.

UDN provides companies with precise alignment printing to restore photo-quality color effects, as well as a printing anti-counterfeiting process that maintains the brand's long-term reputation and assists in building the brand experience mission.

With the development of the beauty and skincare industry, packaging design in 2024 is not just about aesthetics, but becomes a bridge between brands and consumers.

For more information contact UDN

See also

UDN Mascara Tube for Liquid Lipsticks

Compared to creams, liquid lipsticks have a more natural and better makeup effect, so packaging design that facilitates application and precise control of volume has become an important part of lip products. Mascara Tube with flocking head are favored by brands because the built-in brush or sponge tip makes it easiest to apply lip glaze accurately and evenly, as well as outline the lip line with ease and maintain clean. Today we would like to share four liquid lip products brands that UDN has collaborated with, bringing packaging inspiration for lipsticks products.

UDN Side by Side Tube

The Side by Side Tube consists of two hoses side by side, which can be stored in separate compartments for the two care ingredients can be bottled independently, preventing the contamination during the application process. The tube head contains two holes in addition to a specially designed large and small aperture contents from different orifices evenly extruded to facilitate the brand to adjust the proportion of the main ingredients and auxiliary ingredients. Therefore, Side by Side Tube is especially suitable for the transportation of care ingredients that are not easy to co-preserve.

UDN Twist off Tube For Pharmaceuticals

UDN produces disposable Twist off Tube products that exceed daily personal care standards up to medical grade, and is continuing to provide aseptic and safe encapsulation designs for scar gels, hydrogel excipients, and other medications for a number of pharmaceutical brand companies. UDN Twist off Tube can better preserve ingredient activity and maximize the effect of skin care products, which is suitable for disposable skincare products. After unscrewing the top twist-top, if the product is not used all at once, the twist-top can be inserted directly into the mouth of the bottle to seal it, so as to refuse to waste.

UDN Launches The Innovative Hair Tube

UDN has launched The Hair Tube, which can provide a convenient, comfortable and customized user experience for every consumer, helping brands to innovate and elevate diverse hair products. Combining the tube and the comb, consumers can simply remove the cap and squeeze out the contents, applying the product to the hair evenly. The special teeth of the tube ensure that the content reaches the roots and scalp without any waste. The cap seals on and off, so it's easy to use and enjoy.

UDN's Soft Tip Lip Stick Tube: Apply, Spread and Scrape Away Excess

Meet the Soft Tip Lip Stick Tube that uses a beveled scraper-style applicator that offers multiple benefits for consumers. The soft flexible applicator is soft to the touch, pleasantly gliding across the skin.  The thin concave shape of the applicator head has been designed to fit the natural shape of the lip but can also work as a multi-tool that can scrape away excess makeup or spread lotion across the skin for a spa-like feeling.

  • Company News
  • English
  • Modified 03 Jan 2024
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