CHALLENGE

VALERY JOSEPH, PAM VAILLE LLC, STUDIO DROR and WHIPSMART evaluated the hair care space and determined that Valery’s LONG line needed to interrupt the hair care market with a never-seen shape, aesthetic and new functionality.

SOLUTION

The team collaborated to design, engineer and manufacture a line of ground-breaking hair care packages for his LONG line. The tall rectangular bottles utilize a special super-low-profile engraved snap-in cap that fits flush to the bottle silhouette, giving the appearance of an uninterrupted form. WHIPSMART employed a specialty labeling technique to cover the bottle in graphics, completing the design vision.