Ardagh Group's tooling expertise highlights the branding potential of embossed cans

Ardagh, a leader in the embossed can market, first created an embossed design for the Jupiler brand in 2014, producing 33cl and 50cl cans that were debossed on their lower halves.

The challenge of replicating the distinctive flutes of Jupiler’s glassware in an embossed can has led to tooling innovations that enable Ardagh Group to render embossed designs with greater definition, creating new branding opportunities for its customers.

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