Global trend forecasting authority WGSN has collaborated with Cosmoprof Worldwide Bologna to create a new installation for Cosmopack - hall 20 - showcasing the next colours and innovative materials for beauty packaging in 2021.
There will be a greater focus on sustainable tones in 2021, with colours that can be produced with less harm to the environment as well as colours that have trans-seasonal appeal. WGSN have selected 12 key colours forecasted by their global experts to be the essential tones for the season and 7 must-have material innovations and trends for the beauty packaging sector.
TREND PREVIEW BY WGSN
A key colour from WGSN’s S/S 20 forecast and evolving on from the soft pastels, such as Millennial Pink, which has been extremely popular, Neo Mint will continue as an important tone in 2021.
These 12 colours will be displayed on large flags, suspended from the ceiling, and will feature both Pantone and Coloro codes. Alongside the flags, the installation will also present 7 key material trends for the beauty packaging industry in 2021.
It will showcase the must-have materials, finishes and surface patterns as well as new concepts and applications to inspire new beauty packaging development.
Resource scarcity will put pressure on the beauty industry to look for alternative, eco-conscious regenerative and bio-degradable packaging.
Exciting innovations will see living organisms and matter “grown” into new materials and natural, food-derived bioplastics transformed into new materials that will increasingly up-scale to offer a more sustainable solution to ubiquitous, single-use plastic.
ARE YOU READY TO DISCOVER THE FUTURE OF THE SUSTAINABLE BEAUTY?
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