GCC Packaging Group, the new umbrella company that includes Grace Cosmetics, has enjoyed steady growth over the last few years. Grace Chiu, GCC's Managing Director, attributes the company's success to focusing on one thing: giving cosmetic brands excellent bespoke packaging that is unique, attractive, and innovative.
Grace, what is your current role at GCC?
My position in this group entails monitoring the management of both companies, meaning Grace Cosmetics and the overall GCC Packaging Group. I supervise the marketing and sales teams at a high level, and the teams we have in place execute projects and daily work. I also have the role of providing packaging ideas and concepts based on existing or upcoming trends, so I guess I have a bit to do with R&D as well, though I tend to leave the technical details to our specialists.
How has the company evolved since it was founded?
Initially, Grace Cosmetics used to target companies requiring full service formulation development. This was a big portion of the business when the company started. Beauty products for young teenagers accounted for about 80% of our sales. With fierce competition in prices originating in mainland China, beauty products seemed to become less about beauty and more of a price war. Getting tired of solely commercial activities without care or attention to the validity of products, we shifted markets to higher end, more prestigious brands. A few years ago, we saw more potential in innovative cosmetic packaging. We began to offer a way to bring simplicity into the sourcing process for businesses and truthfully, designing cosmetic packaging was just a lot more interesting. We then decided to improve our portfolio and offer bespoke packaging parts as well.
In 2016, we founded the GCC Packaging Group as part of this concept. That way, we could provide a more complete packaging service to all sorts of customers. Now the GCC Packaging Group not only does colour cosmetics, we're also launching new items for skin care and other beauty products. The future of our group is to provide a one-stop shop for beauty product customers, no matter what they bring us. Once they get in touch with either Grace Cosmetics or GCC Packaging Group, we will direct and provide the service they need, both full service and standard packaging from stock, from concept to complete product, including design and bespoke tooling should it be required.
You've moved recently, haven't you?
Yes, GCC recently purchased a new office in Tainan, in a quiet part of the city close to city hall. We needed more space to accommodate our office staff , the new place is about 400 square metres. The new office takes up three storeys: The first floor is for offices and reception, as well as a small staging warehouse in the back. The second floor is an open space we use as a photography studio, and we have a kitchen and dining area. We also use the space frequently for holding internal meetings, getting things together for shows, and holding training seminars. The third floor is my office and a meeting room.
What sort of products do you focus on now?
GCC is very strong when it comes to making plastic packaging for colour cosmetics - compacts, pots, jars, mascara and lipgloss containers, that sort of thing. We also have quite an extensive range of proprietary automatic pens that offer a whole array of different functions available for different uses. We release new designs and constantly, every year we have at least five to ten totally new concepts. We try to focus on designing different decoration options for a single product. That way we make it versatile and emphasize GCC’s capability to provide gorgeous decoration for our packaging. Our next releases will be a set of new slim click/twist lipstick containers and airtight lipstick cases.
Do you offer turnkey products?
That's not really what we do. We don't keep dozens of items ready to go, though we do have some items we can ship out. We focus on developing custom products and packaging. We excel at developing projects for customers, no matter how much of that project they need done. We have a team of experienced packaging engineers that know exactly what they're doing, they do a great job. For formulations, we have various contract partners with whom we work.
How do you come up with your creative decoration ideas?
Personally, I like to hop over to different shows, especially those that are not specifically about colour cosmetics. It gives me a whole new perspective on how to bring different techniques from various sectors together. When you approach package design and decoration in a different way, when you work outside the box, it gives packaging a new liveliness, a new vision. You get new insight on what beauty products could become. I also like to observe window displays, they often tell great stories and they lead me to ideas I would have never considered.
GCC presents multi-function packaging design for eyes and brows
Versatility and practicality for packaging are key elements these days if you like your products to outshine those of your competitors. GCC Packaging has developed specific designs for brows and eyes as multi-function packaging that add value and boost sales phenomenally.
Video presentation: GCC Packaging at Cosmoprof Bologna, 2017
Grace Cosmetics opened in 2002 providing cosmetics to teenagers. Starting in 2012, Grace Chu saw a lot of potential in innovative cosmetic packaging. GCC then began to offer a way to bring simplicity into packaging innovation and production.
Airless has become a synonym for the new future cosmetics package since formulation is now claiming preservation free, better shelf life and natural. Another benefit of airless packaging is an upgrading impression for brands. Airless, that is to say, a high end packaging solution to meet aesthetic demands.
Grace Cosmetics evolves into GCC Packaging Group
Grace Cosmetics has been working on the restructure of the company so that it can further grow and develop on its packaging know-how and experience developed over the past two decades. The mature experience of the company will now be able to better satisfy the growing needs of the cosmetic market. Grace Cosmetics will furthermore be known as GCC Packaging Group to reflect the company's new direction. The focus of the company will be artistic design in combination with advanced packaging technology in order to achieve the most iconic packaging solutions.
GCC develops a new one-click lipstick packaging - Kiss Soul
GCC Packaging Group is always the inventor and one of the pioneers in the cosmetic packaging world. The company's latest one-click make-up lip concept, Kiss Soul, is one which will immediately captivate consumers while offering many benefits to make-up companies as it stands out from the traditional bullet lipstick.
Grace Cosmetics creates an airtight lipstick packaging design
GCC, well-known for its artistic and innovative packaging design is currently progressing in the development of its latest surprise innovation. Having researched recent fashion trends and through mass market feedback, Grace Cosmetics is creating a brand new airtight lipstick to satisfy the demand of the cosmetic market. The result of GCC's planning is an elegant, stylish lipstick packaging that keeps the product safe with a good air-tight barrier: A perfect lipstick product.
Grace Cosmetics releases a high definition brow pencil
With decades of cosmetic product development experience, GCC has developed numerous project-focused designs for many professional make-up artists with successful packaging solutions. The company has released the High Definition Brow Pencil - a duo-end tool providing 2-way application: One end of a slim barrel available for filling lip liner, eye liner, eyebrow colors to create precise make-up effect, the other end of a tool that can be different brush styles to suit the product substance.
Inlay: A new decoration technique for beauty packaging from GCC
Inlay is a decorative technique used in sculpture to contrast different materials and colors in an art piece. Borrowing this ancient artisanal technique, GCC creates inlay decoration pieces to form an ornate enrichment to plastic make-up palettes.
GCC transforms aluminium packaging with double anodizing
Double anodizing is a multiple anodizing process in which the text and graphics colors as well as the background colors are dyed and sealed into the aluminum. The beauty of double anodizing is that super strong oxide layers grow on the surface of the metal. It feels cold to the touch benefiting a look that is reflective and luxurious.
Packaging concepts: The future is now for the avant-garde
Technology is continuing to expand its role in the future of color cosmetics packaging as the use of 3D printers to create unique deigns and packaging details is often seen at the product development stage. As an avant-garde packaging creator, GCC pkg is always at the forefront, both in trends and its use of technology.
Grace Cosmetics shows beauty through aging
Beauty packaging is always seeking new notions of aesthetics from different materials. Awed by the beauty of copper, GCC packaging uses the technique of patina to create chemistry between plastic and metals. The most striking part of patina is a green, blue surface created by the slow chemical alteration of copper, producing a basic carbonate. This decoration technique used by Grace Cosmetics and ignited by cross industry collaboration will be a new concept brought to packaging innovation in 2016 for the company's cosmetic compacts.
Cushion and conceal with GCC's newest automatic pens
Grace Cosmetics has always been a pioneer in automatic pens and the newly released cushion and conceal line is another vanguard innovation from the Taiwanese packaging company. The new pen creation has been fitted out with a cushion sponge which is flexible - and yet gentle - enough to contour the delicate area around the eyes.
GCC's new Fairy Dust Cosmetic Pen, specifically designed for upscale eye make up
GCC has released its latest make-up tool for eyes, the Fairy Dust Cosmetic Pen. It aims to illuminate and complete the application of facial make up by providing a shimmering touch to the eyes. Its sleek look is an extremely handy and portable size with a built in, spring loaded NBR eye shadow sponge that works exceedingly well when it comes to eye make-up application. It offers gentle yet firm and stable application to the eye lids, allowing consumers to apply shimmering powder and other make up types evenly and precisely without creating a mess.
GCC's clutch bags: Stylish protection for colour cosmetics
The basic criteria for any packaging, premium or not, is the safe protection of the product contained within. Grace Cosmetics is well known in the cosmetic packaging industry for its creativity in developing novel cosmetic products as well as offering packaging innovations and has recently launched a new line of fabulous clutch bags as cosmetic palette packaging. The designers at GCC present two very different looks for the colour cosmetic clutch bag: Wildstyle and Bohemian.
GCC's advanced digital printing for tactile sensation decoration on cosmetic packaging
Grace Cosmetics Co. makes digital printing a more desirable decoration option with its advanced digital printing technique. Through mechanical calculations and by predetermining the visual effect, GCC can print not only vivid colour onto its cosmetic packaging, but also a 3D surface - exciting the eyes and tantalizing the fingers.
GCC's pad printing technique is perfect for irregular-shaped cosmetic packaging
Pad printing is a technique that applies decoration to a non-flat object. It is commonly used for decorating packaging as it usually involves 3D packaging figures and complicated decorative patterns. The latest dome powder cosmetic compact from GCC is particularly well designed as its domed arch provides a broad area for branding.
Flocking decoration for GCC's beauty and cosmetic packaging
Known as an innovative packaging provider, GCC, has once again brought a typical decoration technique to its products which until now has not been decorated in such a way - opening a new chapter in decoration for cosmetic packaging. In packaging decoration, flocking is a relatively simple process that applies fibre to a pre-processed packaging surface, however, a skilful artisan with specialist knowledge is essential to achieve a precise and desirable result.
GCC makes an artistic splash with gel lacquering for cosmetic packaging
As one of the major cosmetic packaging providers, GCC continues to blossom in the art decoration, making its cosmetic packaging designs stand out from from standard decorations seen on the shelf. With an overwhelming positive customer response received for cosmetic packaging finished with gel lacquering where GCC has redefined individuality, the company has created a new artistic splash with gel lacquering designs.
- Frank Robledano Espín
- Created 08 MAR 2017
- Modified 09 MAR 2017
- Hits 928