Packaging plays an essential role in the cosmetic market, and is regarded as the “secret salesman”. Apart from keeping a product well protected, cosmetic packaging must follow current trends to attract beauty and personal care consumers. Moreover, it has to focus on building a unique brand identity by creating a differentiated image.
The global cosmetic packaging market will exhibit steady growth in the next decade while facing more intense competition. This will put significant pressure on packaging providers, and a key challenge for packaging manufacturers is to meet the increasingly complex packaging requirements for customers. An aging population, increasing beauty consciousness in emerging economies, the expanding male grooming market and more natural and convenient cosmetic packaging are the trends to which that leading packaging manufacturers must cater.
Plastic tubes are expected to show the strongest growth in terms of materials used in cosmetic packaging. This is due to the cost-effectiveness, good performance, reliable protection, color versatility, flexibility and easy transportation and storage.
Understanding the cosmetic and personal care market trends, LageenTubes, since it was founded in 1967, has been continuously investing in acquiring new printing solutions and cutting edge decoration technologies for its aluminum and plastic tubes, understanding that it is essential to keep up with current trends to maintain a competitive edge.
Innovative thinking is the answer. LageenTubes is recognized for designing and producing high-performance custom tubes. We believe that LageenTubes’ innovative thinking is a result of our passion to supply our customers with the unique and differentiated products that have high impact on shelves. That is why we established a multidisciplinary innovation forum that includes FMCG marketing experts, product engineering professionals, graphic designers, polymer engineers and technologists and printing production specialists. Our R&D team is constantly pursuing technical leadership to provide our customers the competitive advantage they desire.
LageenTubes has introduced its new cutting edge decoration technology - MetallicPlast™ - for plastic tubes enabling the company to uniquely supply 360 degree state of the art graphics on seamless tubes for premium cosmetic brands, including unlimited metallic effects options, printed to shoulder.
This cutting edge packaging tube decoration is particularly effective when used for premium cosmetic products that create brand differentiation and outstanding impact. The MettalicPlast tube will shine like a star on shelf and will draw the consumers' eye away from the mainstream products. The new Metallic tube has an extremely realistic metallic appearance of metal and, when adding lettering in silk screen, creates the haptic effect.
Premium cosmetic brands like Keune and John Frieda have launched their premium cosmetic brands with LageenTubes new decoration technology and have experienced enormous success.
LageenTubes' SimScreen brings tube colors to life
Transparent or colored tubes offer some great advantages, but they have one major drawback: the limitations of offset ink typically require screen printing to achieve high-quality color and color accuracy, which can add unwelcome costs. LageenTubes overcomes these challenges with its new SimScreen option.
AGILITY – The critical key success factor towards sales growth
LageenTubes created a set of solutions that easily helps you to be more agile thanks to its innovative Direct-To-Shape Digital printing solutions. The flexibility of the digital printing enables unlimited design freedom, operational agility and an ongoing brand optimization.
Abacus is developing a range of innovative products based on patent-pending technologies which combine natural and organic ingredients, including a cannabinoid-rich hemp extract containing CBD. In order to supply on-demand at thousands of stores across the US, Abacus approached LageenTubes to assist with complex supply chain solutions with short lead times.
The Inno-Greenpack tube that combines PCR and sugarcane
LageenTubes has taken the next step towards a fully, green packaging solution to offer its innovative Inno-Greenpack tube made from PCR and sugarcane. The company strives to supply 'green-freedom' solutions to its customers through its development of products that use eco-friendly materials and manufactured through a sustainable production process.
Keune chooses LageenTubes' Soft Feel tube
Keune, the leading Hair Cosmetics Company for professionals, has chosen LageenTubes' unique Soft Feel tube for its premium brand "Style". LageenTubes produced a luxurious looking tube for Keune that feels like velvet and optimizes the entire customer experience from the point of purchase to the product's daily use.
Careline chooses LageenTubes’ 360˚ Unlimited Design Freedom tubes for its Careline Spring collection
Careline, a cosmetic and toiletries company, that delivers a wide range of products to allow accessibility to each and every one, has chosen LageenTubes’ 360˚ Unlimited Design Freedom tubes for its Careline Spring hand cream collection. LageenTubes 360˚ Unlimited Design Freedom technology allowed Careline’s designers to achieve a true all around continues decoration with no overlaps or gaps.
Floral Street Fragrances Ltd launches its new bath & body collection with the environmentally friendly sugarcane tubes packaging by LageenTubes
Floral Street, a cutting edge UK fragrance brand inspired by modern, urban culture, has chosen for their new bath & body collection, an innovative tube sleeve made out of 100% sustainable sugarcane bioplastic PE.
LageenTubes enhances brand value and increases cosmetic companies' agility
Digital technology has gotten ever more complex, yet the value of this technology is difficult to define when you consider how much it can enhance market worth. The advancements in digital technology in the past few years have opened up many new possibilities, and LageenTubes recognized early on the value of exploring digital opportunties in order to revolutionalize the flexible tube industry.
LageenTubes demonstrates the power of digital decoration on tubes
LageenTubes is leading the digital revolution. The company can exclusively offer complete design freedom to brands with its revolutionary direct printing on plastic tubes with complete end-to-end decoration. In cooperation with Velox. This direct digital decoration technology is the first to enable digital packaging to extend beyond small production runs and offers an attractive alternative to mass-production analogue decoration.
LageenTubes kicks off the digital revolution for tube packaging with the first solution for digital printing direct-to-shape on plastic tubes
LageenTubes is excited to announce the launch of revolutionary direct-to-shape digital decoration on extruded plastic tubes. Having recently installed an all-new digital printing solution for direct printing on tubes, LageenTubes is the first extruded plastic tube manufacturer in the world to offer fully digital, truly end-to-end digital printing directly to the tube.
LageenTubes unveils its first plastic tubes fully and directly decorated using digital printing
LageenTubes introduced two major new developments at this year’s Cosmetic Business show – innovative digital decoration capabilities for plastic tubes and new representation in Germany. The show was an excellent opportunity to introduce our new capabilities to the European market and particularly to the German market.
LageenTubes is expanding to Europe, establishing a new tube manufacturing plant in Gabrovo, Bulgaria
LageenTubes, a leading supplier of plastic and aluminum tube packaging to the worldwide cosmetic and pharmaceutical industries for over 50 years, has established a new manufacturing plant for plastic tubes in Bulgaria. This investment is enhancing the company’s international market presence, enabling easy and immediate access to the leading cosmetics companies.
GA-DE chooses LageenTubes' unique decorated PE tube for new Icon Instinct line
GA-DE has chosen LageenTubes to be their partners in their new launch of the Icon Instinct line. The Icon Instinct line by GA-DE has a luxurious and glamourous look to emphasize the brand's code of inspiring women to “feel the beauty”.
New Pick a Pack online design tool – Get a 360° view of your product in 3D
LageenTubes has launched Pick a Pack, a powerful yet easy-to-use tool that can help you design the best looking tube to support your product and brand. See exactly what your product will look like on the shelf and perfect all details with confidence, while still in the early design stages.
AHAVA chooses LageenTubes for its new line of Dead Sea Essentials
AHAVA the leading skincare, bath & body brand from the Dead Sea, has chosen LageenTubes' unique decorated PE tube to be its partner in the launch of its new "Dead Sea Essentials" line. Looking for a packaging that was both unique and outstanding, AHAVA chose LageenTubes' Flexo and Screen print that provide infinite possibilities of shades and designs.
Keune has chosen LageenTubes' unique decorated PE tube for its premium brand "Design"
Keune, the leading hair cosmetics company for professionals, has chosen LageenTubes' unique decorated PE tube for its premium brand "Design". All Design styling products protect the hair against UV and external influences with the DLP2 system. Design care products are gentle and contain functional natural ingredients.
Realistic photo imaging printed on plastic tubes
LageenTubes has presented a new technique for printing on tubes: state of the art, photo-realistic photo imaging on plastic tubes, designed to generate high impact at the point of sale for its customers. With its new line, which has unique capabilities combining hot stamping, flexographic printing, silk screen printing, and varnishing all on the same printing platform, LageenTubes can create extruded tubes facilitating unique and innovative full tube decoration.
MetallicPlast: introducing the new stunning plastic tube with metallic printing
Due to the new cutting edge technology and 50 years expertise in plastic tube manufacturing, LageenTubes presents the best, extremely realistic metallic appearance of metal effects ever achieved in direct plastic tube printing.
LageenTubes has created its daring solution for Metallic tubes
LageenTubes has created its daring solution for Metallic tubes. With our new line which has unique capabilities combining hot stamping, flexo printing, silk screen-printing and varnishing all inline on the same printing platform, we can create the state-of-the-art tubes.
- Frank Robledano Espín
- Product Info
- Created 08 Nov 2016
- Modified 12 Apr 2017
- Hits 1557