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We are delighted to announce that Roberts Metal Packaging has won this year’s prestigious UK Packaging Awards with its 75ml Softline Extreme Aluminium Jars for “Lynx Clean Cut Look” & Lynx “Messy Look” hair care products.
“It was top marks for Roberts Metal Packaging in a competitive category. The judges loved the contemporary, cool look as well as an easy-to-open pack. One commented: “A genuine surprise and a pleasure to see. This is a very clever way to extend a brand; it’s well executed and distinctive.”
The brief was to supply a 75ml aluminium jar for Lynx’s hair products. Decoration and overall appearance had to complement the various packaging formats in the existing Lynx range. In addition, functionality was important and the packs had to be leak-proof with the lid easy to remove for consumers.
Roberts Metal Packaging developed the Softline Extreme range for hair products, which did the trick for Lynx. The brightly coloured lids, which can be removed and re-fitted in less than a quarter turn, are fully threaded and fitted with EPE liners to ensure a leak-proof seal. The decoration uses translucent colours on the lids allowing the aluminium substrate to show through, resulting in a metallic finish. The base decoration uses the aluminium substrate as part of the design, with reversed-out lettering for the Lynx logo. The pack is finished in a matt varnish further complementing the masculine look and feel.”
Roberts Metal Packaging works with client Proctor & Gamble to develop and manufacture the metal jar for King C Gillette’s Soft Beard Balm
Roberts Metal Packaging worked with client Proctor & Gamble to develop and manufacture the metal jar for King C Gillette’s Soft Beard Balm and has since received the highly commended award in the Metal Pack of the Year category at the UK Packaging Awards 2020. Released during lockdown in May 2020, the King C Gillette range already accounts for 20 per cent of sales from Gillette’s online store.
A 'Softline' approach from Roberts Metal Packaging offers the flexibility that brands require
Roberts Metal Packaging has well over a century of history, but in recent years it has been the development of the Softline and Softline Extreme lines, in conjunction with investment in state-of-the-art automation which has firmly placed the British company on the packaging map for packaging buyers. As the sustainability movement sweeps across the globe, metal packaging is riding a new wave of success as beauty brands are once again looking to natural packaging solutions that enhance the brand's CSR ideologies, protect the product and look good.
Roberts is one of Europe's leading trade manufacturers of godets (pressed powder pans and dishes) for both wet and dry colour cosmetics. Produced at its state of the art facility in London, the company has developed a unique manufacturing process over the last five years, enabling low cost/high quality and consistent production output.
Roberts is launching a new range of lip balm containers suitable for balms, petroleum jellies, creams, and gels. With endless customization potential through colour coating, lacquering, litho-printed decoration and embossing - together with gloss, semi-matt and soft-touch finishes - the new jars can be designed to look absolutely unique or to match an existing brand.
- Mike Webber
- Company News
- Created 17 Dec 2014
- Modified 18 Dec 2017
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