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A 'Softline' approach from Roberts Metal Packaging offers the flexibility that brands require

Roberts Metal Packaging has well over a century of history, but in recent years it has been the development of the Softline and Softline Extreme lines, in conjunction with investment in state-of-the-art automation which has firmly placed the British company on the packaging map for packaging buyers. As the sustainability movement sweeps across the globe, metal packaging is riding a new wave of success as beauty brands are once again looking to natural packaging solutions that enhance the brand's CSR ideologies, protect the product and look good.

19 Jun 26

Aluminium packaging tailored to suit

Did you know that aluminium is a permanent material? This means it can be recycled again and again without losing the qualities that make it such a strong choice for packaging. With Roberts' Softline extreme range available in a variety of shapes and sizes, your aluminium packaging needs can be tailored to suit every brand identity and help products stand out on the shelf.

09 Jun 26

Elevating Organic Skincare: Roberts Metal Packaging's Closures for The Highland Soap Co.

Featuring our rose-gold embossed lids, the brand achieves a premium aesthetic that commands attention on global retail shelves.

14 May 26

Sustainability vs. aesthetics - why it's no longer a trade-off

For years, brands have felt forced to choose between sustainability and standout shelf appeal. A beautiful pack meant compromising on recyclability, while eco-conscious choices could lack the premium finish that consumers loved. Today, thanks to the advance in materials use, decorative technologies and responsible manufacturing, that trade-off is slowly fading.

15 Apr 26

Tin of the month: Guernsey Seaweed tin

It’s Roberts Metal Packaging's final tin of the month series and for March, the highlight is a beautifully crafted embossed design: the Guernsey Seaweed tin. Clean, tactile and instantly recognisable, this tin shows how thoughtful detailing and brings a refined touch that instantly sets the design apart.

26 Mar 26

Tin of the month: Gillette

Gillette’s new collaboration with Roberts Metal Packaging blends heritage styling with a modern yet premium finish, a packaging choice that elevates the product and the brand story.

25 Feb 26

Roberts Metal Packaging award-nominated designs turn heads at Packaging Innovations & Empack 2026

Roberts Metal Packaging geared up for an exciting couple of days at Packaging Innovations & Empack 2026, returning to the NEC Birmingham with a brand‑new stand and showcasing our latest aluminium packaging solutions.

23 Feb 26

Functional design and decorative finishes!

Showcasing its industry-recognised collaboration with Puralpina enables you to see how aluminium packaging integrates sustainability, functionality and contemporary design into commercially-scalable metal packaging.

02 Feb 26

Tin of the month: Shea Yeah

To start the year, we’re shining a light on our beautifully produced tins for Shea Yeah. We’re proud to support Shea Yeah with beautifully crafted aluminium tins that protect, preserve and elevate every product inside.

30 Jan 26

Functionality, environmental responsibility, and design excellence

"Functionality, environmental responsibility, and design excellence" was the brief that has led to Roberts Metal Packaging being shortlisted for the UK Packaging Awards 2025 in the ‘Metal Pack of the Year: Decorative & General Line’ category.

11 Sep 25

Roberts Metal Packaging shortlisted for UK Packaging Awards

We’re proud to share that Roberts Metal Packaging has been shortlisted for the UK Packaging Awards 2025 in the category: ‘Metal Pack of the Year – Decorative & General Line’.

21 Aug 25

Crafting Timeless & Recyclable Metal Packaging

Roberts Metal has stood as Europe’s premier manufacturer of infinitely recyclable metal packaging, serving visionary brands in skincare and wellness. Headquartered in Europe with global reach, the company transforms aluminium and tinplate into jars, screw caps, and precision stampings that merge sustainability with uncompromising quality. Metal packaging not only protects products but lives on through endless recycling loops retaining integrity cycle after cycle.

27 Jun 25

Embossing Excellence from Roberts Metal Packaging

Roberts Metal Packaging elevates packaging design through the art of embossing. Embossing is one of the most powerful techniques in their design arsenal, transforming ordinary tins into tactile, premium experiences.

23 May 25

Roberts Metal Packaging Leading the Way in Sustainable Solutions

Roberts Metal Packaging supplies refillable solutions, making it easier for brands and consumers to reduce single-use waste and embrace a circular economy. Our dedication to sustainability has been recognized with a silver corporate social responsibility accreditation, reflecting our ongoing efforts to create responsible and eco-friendly packaging solutions.

25 Apr 25

Roberts Metal Packaging’s award-winning design to shine at PCD Paris & Packaging Innovations 2025

Roberts Metal Packaging, Europe’s leading manufacturer of aluminum, tinplate, and metal stampings, proudly announces its award-winning Daisy Drops tin for Marc Jacobs will take centre stage at two major trade shows in 2025.

24 Jan 25

Aluminum & Tinplate Pharmaceutical Closures

Roberts Metal Packaging is Europe's leading provider of aluminum and tinplate metal closures. Roberts also supplies a number of businesses in the pharmaceutical and medical sectors with metal jars, as well as custom metal containers.

17 Jan 25

More Than Just Packaging: Design for Reuse

Metal packages that encourage reuse are a smart and sure way to increase brand recall and recognition. Who else is better to be your packaging partner, than a company specializing in metal for over 130 years, Roberts Metal Packaging. Offering plenty of customization services, Roberts Metal Packaging can create iconic packs for your products that users will want to hold on to.

02 Jan 25

Daisy Drops wins big for Roberts Metal Packaging at the UK Packaging Awards

Roberts Metal Packaging took the top award in the ‘Metal Pack of the Year’ category at the UK Packaging Awards. Daisy Drops, created for Marc Jacobs by Roberts Metal Packaging, secured ‘Metal Pack of the Year – Decorative and General Line’. Roberts Metal Packaging’s compact and eye-catching Daisy Drops aluminium containers, chosen from the company’s Softline jar collection, are handbag-sized packs for perfume capsules.

04 Nov 24

Daisy Drops by Marc Jacobs dazzles!

This year we are delighted to reveal that our handbag-sized aluminium tins designed for Marc Jacobs’s popular scent ‘Daisy’ have been shortlisted for the UK Packaging Awards 2024. The little tins packed a big punch with the judges, and we are honoured to be recognised for this year’s competition!

08 Oct 24

Metal Packaging for Cosmetics

Metal packaging brings a lot to the table, as it is infinitely recyclable, shatterproof and offers a trendy and durable keepsake for consumers to enjoy during and after use. Choosing metal for cosmetics achieves a vintage, high end or classic look and without compromising on sustainability as consumers can easily recyclable or reuse the pack.

17 Sep 24

Aluminium Jars and Metal Closures for Food

Whether you’re a small, artisan food producer or an industrial-sized operation, Roberts has a range of versatile and sustainable lids to suit glass or plastic jars that will keep the contents airtight, spill-proof and meet all UK and European hygiene standards. Your granola will retain its crunch, your herbs will stay aromatic and your preserve will pack a punch – plus we can customise lids with embossing, debossing, colour coating or decoration subject to your quantities.

16 Aug 24

Metal Packaging: Europe's Premier Manufacturer

Choose from our standard product ranges or customise through decoration, embossing and styling options or, if you need a packaging solution which is entirely bespoke, we can design and manufacture tooling to your exact requirements. Whatever you’re looking for in metal packaging, you’ve come to the right place.

18 Jul 24

Metal Packaging for Men’s Grooming

The male grooming industry and metal packaging go hand in hand, and as Europe’s leading provider of pre-threaded screw caps, godets, aluminium and tin containers, Roberts Metal Packaging is the ideal packaging partner.

12 Jun 24

AA* BRC Rating For Roberts Metal Packaging

Roberts Metal Packaging celebrates achieving an AA* rating following an unannounced BRC Audit last week. The audit ensures that quality, safety, environmental and hygiene procedures are met throughout production. Quality is at the heart of everything we do at Roberts, whether that’s recruitment and training of our staff, customising products for a start-up business or producing high volumes of products to the same consistent high standard.

22 May 24

Nothing Sweeter Than Metal Packaging

When it comes to sweets, choosing metal packaging can help achieve the highly sought-after vintage style and add a high-end boutique feel. In addition to the recyclability factor, the use of metal components has the potential to encourage more reuse of packaging once the product has been used up. Roberts Metal Packaging offers various metal packs suitable with sweets jars including aluminium screw caps with a rolled or straight edge and its Softline collection.

10 May 24

Metal Recycles Forever: Opt For Metal Packaging

Roberts Metal Packaging champions the use of metal as it is a stylish, durable and infinitely recyclable resource that also encourages reuse. Explore the catalog to find aluminum jars and caps which can all be brought to life by in-house customisation including coloring, coating, printing and embossing/debossing.

14 Mar 24

Decorated Metal Tins for Balms, Moisturizers and Creams

We have many clients who look after their customers' skin with balms, moisturisers and creams. And we look after their packaging! To help make that packaging stand out, we decorate the lids and bases with a chosen design.

05 Feb 24

Roberts Metal Packaging Set For Paris Packaging Week 2024

Roberts Metal Packaging, a specialist in metal packaging solutions for Personal Care, Food and Beverage and Home Care markets, with over a century of experience, joins industry leaders at Paris Packaging Week 2024.

15 Jan 24

Roberts Metal Packaging Awarded Silver CSR Accreditation

Manufacturer and supplier of infinitely recyclable caps, lids, tins and jars, Roberts Metal Packaging, joins the world's leading companies, achieving a Silver CSR Accreditation.

24 Nov 23

Highly Commended Award for Roberts Metal Packaging's Benefit Cosmetics POREfessional Packaging

Roberts Metal Packaging used new inks to create the distinctive translucent spots on the Benefit Cosmetics POREfessional packaging. This additional decorative measure creates a visually engaging pack while connecting the packaging to the product inside, elevating the brand identity.

03 Nov 23

Happy Recycle Week with Metal Packaging Solutions

Happy Recycle Week from Roberts Metal Packaging, a specialist UK based manufacturer of metal containers, caps and lids which can be recycled easily. Metal is a permanently available resource that doesn’t deplete over any timescale. Because it never loses its molecular properties, it can be recycled and reused indefinitely.

26 Oct 23

Roberts Metal Packaging and Benefit Cosmetics Shortlisted for Metal Pack of The Year 2023

For the POREfessional Deep Retreat pore-clearing clay mask, Robert Metal Packaging worked with Benefit Cosmetics to provide and eye-catching tin with funky spots, tying in with the wide POREfessional range. The packaging solution has been recognised for its innovative use of new inks to create translucent spots.

29 Sep 23

Softline Extreme Aluminium Jars For Personal Care: Knurled Rim

Within the Softline Extreme range, Roberts Metal Packaging can provide aluminum jars that feature a knurled rim on both the cap and the base. The knurled rim works to create a user-friendly pack where it is easier to grip onto the base and cap to open the product, which is especially useful during personal care routines where hands make have other product residues.

08 Aug 23

Plastic-Free July: Explore Metal Packaging

This Plastic-Free July, explore the possibilities of metal packaging with Roberts Metal Packaging, who has over 130 year's experience in aluminium and tinplate packaging, offering standard product ranges and capabilities for bespoke projects.

21 Jul 23

Softline Extreme: New shallow & deep collections

Roberts Metal Packaging, Europe’s leading provider of pre-threaded screw-caps, godets and aluminium and tinplate containers, has relaunched its popular classic Softline Extreme aluminium jar range with two new collections. The pack, which features a threaded lid and flat, angular bottom, is now available in deep and shallow ranges.

26 May 23

Softline Extreme Aluminium Jar Re-Launch

Roberts Metal Packaging is relaunching its Softline Extreme range with new deep and shallow collections. The Softline Extreme Deep range offers sizes from 75ml capacity to 250ml with a new 170ml option.

03 May 23

Metal Packaging for Soap and Shampoo Bars

Roberts Metal Packaging offers the perfect packaging solution to match the progressive trend of shampoo bars and traditional soaps in the form of round infinitely recyclable aluminum jars and caps. The jars have been specially designed to house the classic round shape with a click-fit lid to match, keeping your cleansing bars organized, and safe from contamination and unintentional wear.

18 Apr 23

Aluminium Packaging for Cosmetics and Personal Care

Roberts Metal Packaging offers a wide range of stylish aluminium packaging for cosmetics, toiletries and other bathroom essentials, including pre-threaded screw caps for bottles and jars, small containers (ideal for creams, balms, putties and gels) and pressed powder godets for colour cosmetics.

08 Mar 23

Roberts Metal Packaging Joins Packaging Innovations 2023 in Birmingham

Coming straight from a successful trip at Paris Packaging Week, Roberts Metal Packaging prepare for its next event Packaging innovations in Birmingham. Find the team and award-winning metal packaging solutions in the NEC on 15th and 16th of February at stand L11.

06 Feb 23

Roberts Metal Packaging at PCD Paris 2023

Roberts Metal Packaging is excited to take part in the upcoming PCD Paris event at Paris Expo Porte de Versailles on 25th and 26th of January, showcasing a range of recyclable aluminum packaging solutions perfect for cosmetic and personal care.

20 Jan 23

Colour Matching and Printed Screw Caps at Roberts Metal Packaging

As well as providing a sustainable packaging solution for your product, Roberts Metal Packaging is able to provide many decorative services to ensure your finished product is visually impactful and best represents your brand.

21 Dec 22

Roberts Metal Packaging and Shea Yeah aluminium metal jars received the Highly Commended Award in the Metal Pack of the Year

Roberts Metal Packaging's 75ml and 50ml jars made from 0.25mm recyclable aluminium were selected from the Roberts Softline Aluminium Jar range, which structurally have soft radii and a smooth texture. The aluminium metal jars received the highly commended award in the Metal Pack of the Year – Promotional, Decorative & General Line category at the UK Packaging Awards 2022 .

14 Nov 22

Small business can make a big impact

Chris Saunders, Managing Director of Roberts Metal Packaging, tells how even small businesses can create a big impact with sustainable packaging choices as there is huge value in simply changing one product pack or one lid to metal.

19 Sep 22

Packaging events return post-pandemic

Chris Saunders, Managing Director at Roberts Metal Packaging, runs through the return of industry live events in 2022 such as PCD and Packaging innovations. Alongside an exploration of recent and future packaging trends.

12 Sep 22

Roberts Metal Packaging and Shea Yeah shortlisted for 'Metal Pack of the Year' 2022

Roberts Metal Packaging provides packaging solutions for water-free natural cosmetics brand Shea Yeah. The company is excited to announce that Shea Yeah Body Butter and Hand Balm has been selected for the shortlist of 'Metal Pack of the Year' for the 2022 Packaging Awards!

07 Sep 22

Roberts Metal Packaging BRC Global Standard Certified

Roberts Metal is proud to announce it has once again been granted BRC Global Standard Certification for packaging materials- Grade AA

18 Aug 22

Shiny and new aluminium screw caps

Roberts Metal's catalogue of classic aluminium screw caps is suitable for personal care, pharmaceuticals and food markets. The caps are classic, stylish and sustainable, available in a range of sizes.

22 Jul 22

Plastic Free July 2022

Roberts Metal, a company that has over 130 years of experience working with infinitely recyclable materials aluminium and tinplate, wishes everyone a Happy Plastic Free July!

01 Jul 22

Roberts Metal Packaging attends Packaging Innovations & Empack 2022

Packaging Innovations & Empack 2022 takes place in Birmingham UK from 25th to 26th May and Roberts Metal will be exhibiting on stand H30, where you will be able to meet the team and see a showcase of the latest products.

15 Jun 22

Aluminium packaging for bathroom essentials

Roberts offers a wide range of stylish aluminium packaging for cosmetics, toiletries and other bathroom essentials, including pre-threaded screw caps for bottles and jars, small containers (ideal for creams, balms, putties and gels) and pressed powder godets for colour cosmetics.

27 May 22

Keep herbs and spices in optimal condition

For herb and spice packaging, aluminium or tinplate screwcaps are an ideal complement for both glass and plastic jars. Easy to open, whilst ensuring full protection for the dried flavours, Roberts Metal Packaging's metal screwcaps are the best solution.

31 Mar 22

Why zero plastic packaging is an unreachable goal

‘Plastic-free’ sounds fantastic, doesn’t it? We could offer plastic free packs without a liner – but with a high risk of evaporation and/or leakage – it probably wouldn’t be a popular choice!

24 Feb 22

Softline metal jars are strong on sustainability

The Softline range of metal jars offered by Roberts Metal Packaging is one of the company's most popular packaging choices. Manufactured from infinitely recyclable aluminium, these jars offer a sleek casing that is particularly popular in the personal care and cosmetic industries.

27 Jan 22

Aluminum candle jars

Ideal for festive gifts or decorative home fragrances, extruded aluminium candle jars are available from Roberts Metal Packaging in a range of diameters and depths, with aluminium Lids.

01 Dec 21

Tins provide a polished finish for polish packaging

Natural furniture polish sits beautifully in a recyclable aluminium tin with an embossed or debossed lid. Roberts Metal Packaging's tinplate closures for shoe polish are also available in a range of diameters with suitable liner options.

26 Nov 21

Cool for men: Beard balm

Perfect for the male audience looking for something stylish, beard balm presented in a cool, palm-sized recyclable tin with screw lid is an ideal way to package the product.

26 Oct 21

Hair is Everything

You might be surprised to read that the biggest thing that’s affected Roberts Metal Packaging since the onset of the pandemic is the fact that nobody has been going out in the evening. There haven’t been any club nights, date nights, weddings, birthday parties, awards ceremonies, or dinner parties. And why has that impacted us in a big way? Hair....

06 Oct 21

Metal lip balm packaging

At Roberts Metal Packaging, our small aluminium jars consist of 10-25ml and are versatile for branding through embossing, and or decoration and they are completely recyclable. Just perfect for lip balms!

22 Sep 21

Cool for men: Hair gel

Roberts Metal Packaging provides packaging perfection and style for the booming male grooming industry through its cool metal tin packaging. Men’s hair gels, clays, waxes, pastes and pomades will turn heads in a stylish tin or topped with an aluminium lid!

26 Aug 21

Rebranding for existing clients

In this article, we look at the process of re-branding with Stokes Sauces, an existing client who wanted to change the colour and finish of its packaging.

25 Jun 21

Supply and demand: Working with new clients

Kirsty Taylor, Sales and Marketing Manager at Roberts Metal Packaging, discusses the process of working with new clients, and how Roberts guides them through the packaging process from initial design to final production.

02 Apr 21

Cosmetics in custom metal packs

For a one-of-a-kind look, Roberts Metal Packaging can customize products. Not just limited to different colours and finishes, changes can also be made to the structure of the product to create a unique shape.

01 Apr 21

Roberts Metal Packaging is stoked to supply raspberry coloured tops!

Stokes Sauce needed a fresh new look to help their jars stand out, so they turned to Roberts Metal Packaging for new metal tops in a vibrant raspberry shade.

27 Mar 21

How Quality Assurance ensures excellence

In any manufacturing setting, quality is a central component to success. Nikky Okelue, QHSE Manager, Roberts Metal Packaging, talks about the importance of quality through robust procedures in achieving the best results for customers

07 Dec 20

Roberts Metal Packaging works with client Proctor & Gamble to develop and manufacture the metal jar for King C Gillette’s Soft Beard Balm

Roberts Metal Packaging worked with client Proctor & Gamble to develop and manufacture the metal jar for King C Gillette’s Soft Beard Balm and has since received the highly commended award in the Metal Pack of the Year category at the UK Packaging Awards 2020. Released during lockdown in May 2020, the King C Gillette range already accounts for 20 per cent of sales from Gillette’s online store.

23 Nov 20

Innovative technologies: How Roberts Metal Packaging uses 3D printing

Robertas Andriulis, Technical Manager at Roberts Metal Packaging, about the latest innovative technologies and how the engineering team are using 3D printing.

01 Aug 20

Roberts highlights sustainability

It’s not just the big brands which are shining a light on sustainability. Across the supply chain, packaging specialists and brand owners are seeking out packaging materials with higher environmental credentials. Meeting that need is Roberts Metal Packaging.

22 Jul 20

Expressing brand values with shelf appeal

Brands demand packs that express their brand values, reduce environmental impact and create an engaging consumer experience. Metal is the ideal packaging material to solve this three-part conundrum.

17 Feb 20

BRC Global Standard for packaging and packaging materials

Roberts Metal Packaging have their solid operating procedures and practises reaffirmed with Grade "AA" certification.

18 Dec 19

UK Packaging Awards 2019 shortlist finalist

Roberts Metal Packaging is proud to be shortlisted in the Metal Pack of the Year category at this year’s UK Packaging Awards for its Natura Bisse Diamond Cocoon Bath and Shower Balm pack.

16 Oct 19

Roberts Metal Packaging to exhibit at Luxepack Monaco 2018

Roberts will be showing examples of their extensive, recyclable product range including Softline & Softline Extreme Aluminium Jar ranges, Aluminium Screwcaps, Pressed Powder Godets and other packaging components.

17 Aug 18

Roberts Metal Packaging are a finalist for the prestigious 2017 UK Packaging Awards

Roberts once again make the coveted shortlist for the national awards, this time with their 100ml Softline Aluminium Jar for 'Bedhead Rockaholic'.

17 Nov 17

Roberts looking forward to Luxepack – Monaco 2017

The UK metal packaging experts will be showcasing their Softline & Softline Extreme aluminium jar ranges during the show, and will have a special offer for their embossing tooling on stand!

27 Sep 17

Robert Metal Packaging - Winners! UK Packaging Awards 'Best Metal Pack of the Year 2014'

We are delighted to announce that Roberts Metal Packaging has won this year’s prestigious UK Packaging Awards with its 75ml Softline Extreme Aluminium Jars for “Lynx Clean Cut Look” & Lynx “Messy Look” hair care products.

17 Dec 14

Roberts Metal: Ahead of the curve on godet manufacturing

Roberts is one of Europe's leading trade manufacturers of godets (pressed powder pans and dishes) for both wet and dry colour cosmetics. Produced at its state of the art facility in London, the company has developed a unique manufacturing process over the last five years, enabling low cost/high quality and consistent production output.

22 May 12

Roberts Metal Packaging produces new aluminium & tinplate jars for lip balms

Roberts is launching a new range of lip balm containers suitable for balms, petroleum jellies, creams, and gels. With endless customization potential through colour coating, lacquering, litho-printed decoration and embossing - together with gloss, semi-matt and soft-touch finishes - the new jars can be designed to look absolutely unique or to match an existing brand.

17 Oct 11

Elias Bittan
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Created 09 Sep 2015
Modified 24 Jan 2025
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