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Rebranding for existing clients

Eating, Drinking, Food, Wet Foods, Sauces, Dressings, Primary Packaging, Caps, Lids, Caps - Metal, Screw On Closure, Metal, Packaging Decoration, Colouring

In this article, we look at the process of re-branding with Stokes Sauces, an existing client who wanted to change the colour and finish of its packaging.

Stokes Sauces is probably a brand you’re already familiar with, as household name it has become a firm favourite with households not only in the UK, but all around the world. Since Stokes began creating their own delicious ketchup, mayonnaise, and sauces 15 years ago they’ve favoured glass bottles and jars with metal lids provided by us here at Roberts Metal Packaging.

The branding at Stokes is stylish and distinctive, reflecting the high quality of the product – and the team there have always been focused on packaging being reusable and recyclable. Last year we heard that Stokes wanted to re-brand the colour and finish on the signature screw cap metal lids of its jars and bottles, and Roberts was able assist with the initial design and deliver on final production.

Previously a silver lid, Stokes wanted to change the colour to a rich raspberry shade, with their branding printed over the vibrant base colour.

“If a client, such as Stokes, wants a specific colour match for existing branding, we can provide almost any Pantone colour or create a specific colour match or palette with our external partner Sun Chemicals,” explains Kirsty Taylor, Sales and Marketing Manager.

“Sometimes they might also want new packaging to match an existing range, which we also looked at here, as Stokes expanded their offering to include a wider variety of sizes for consumers to choose from. We can take existing branding, packs and colours to create samples of Roberts’ products to fit within an existing range, to meet the brief laid out by the client.”

The decorating, including design and lettering, is undertaken by another of Roberts’ UK partners, Cyril Luff Metal Decorators in Wales. From them, Roberts receives the flat decorated sheets which are cut and formed in London.

“As far as decoration goes, our customisation choices are almost limitless when it comes to colour and design,” says Kirsty. “We offer gloss, semi-matt and matt finishes and we can help advise clients on how to achieve their vision, based on the quantity needed, whilst keeping them on budget.”

And the result for Stokes? A fresh new look!

“As some of you may have already spotted, we are incredibly excited to be introducing brand new raspberry-coloured lids and vibrant new labels as part of our ‘fresh new look’” stated the Stokes Instagram and LinkedIn pages.

See the finished result here.

See also

Roberts Metal Packaging works with client Proctor & Gamble to develop and manufacture the metal jar for King C Gillette’s Soft Beard Balm

Roberts Metal Packaging worked with client Proctor & Gamble to develop and manufacture the metal jar for King C Gillette’s Soft Beard Balm and has since received the highly commended award in the Metal Pack of the Year category at the UK Packaging Awards 2020. Released during lockdown in May 2020, the King C Gillette range already accounts for 20 per cent of sales from Gillette’s online store.

A 'Softline' approach from Roberts Metal Packaging offers the flexibility that brands require

Roberts Metal Packaging has well over a century of history, but in recent years it has been the development of the Softline and Softline Extreme lines, in conjunction with investment in state-of-the-art automation which has firmly placed the British company on the packaging map for packaging buyers. As the sustainability movement sweeps across the globe, metal packaging is riding a new wave of success as beauty brands are once again looking to natural packaging solutions that enhance the brand's CSR ideologies, protect the product and look good.

  • Brand Launch
  • English
  • Modified 25 Jun 2021
  • Hits 507