Softline Extreme: New shallow & deep collections

  • Roberts Metal Packaging

Roberts Metal Packaging, Europe’s leading provider of pre-threaded screw-caps, godets and aluminium and tinplate containers, has relaunched its popular classic Softline Extreme aluminium jar range with two new collections.  

The pack, which features a threaded lid and flat, angular bottom, is now available in deep and shallow ranges.  

Softline Extreme Deep includes 75ml up to 250ml capacity, with a new 170ml option. These sizes provide the perfect packaging format for health and beauty products such as hair care and body butter.

Softline Extreme Shallow is available from 25ml up to 120ml capacity, but with a new 100ml pack now available. The new shallow collection provides ergonomic packaging options for products such as hand and face creams or even household products such as natural furniture polish.

Chris Saunders, Roberts Metal Packaging Managing Director, commented:  

“Our Softline Extreme range was originally launched over a decade ago and has proved incredibly popular with customers who have utilised this packaging format for products from beard balms to solid fragrances.  

“Certainly, in the last few years, and in the context of health and beauty especially, we’ve noticed more customers switching to metal containers because of metal’s highly rated sustainability credentials, not least its status as a permanently available material which can be recycled again and again with no loss of quality. 

“It’s this increasing demand that has led to our relaunch with two collections that showcase the versatility, size and depth of the entire Softline Extreme range.”

For more information, contact Robert Metal Packaging

See also

Roberts Metal Packaging and Shea Yeah aluminium metal jars received the Highly Commended Award in the Metal Pack of the Year

Roberts Metal Packaging's 75ml and 50ml jars made from 0.25mm recyclable aluminium were selected from the Roberts Softline Aluminium Jar range, which structurally have soft radii and a smooth texture. The aluminium metal jars received the highly commended award in the Metal Pack of the Year – Promotional, Decorative & General Line category at the UK Packaging Awards 2022 .

  • Abigail Mackay
  • Product Info
  • English
  • Created 26 May 2023
  • Modified 16 May 2023
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