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Smurfit Kappa wins again the top European Innovation Recognition Award from Nestlé

  • Smurfit Kappa
Europe, Eating, Drinking, Secondary Packaging, POS, Point of Sale, Machinery, Tree Derivatives, Board, Board - Fibre, Shows, Associations, Media, Packaging Awards

The award is given for exceptional innovation proposals across Europe and is judged by internal stakeholders at Nestlé on the basis of a series of solutions demonstrating innovation, proactivity and practicality.

During 2015, Smurfit Kappa had seven innovative concepts recognised by Nestlé which covered a wide range of packaging solutions from shelf ready packaging, to point of sale displays and end of line packaging machinery.  The winning concept voted by the Nestlé stakeholders as the most successful concept was the Easy Erect Display, which is delivered flat and can be erected in store in less than three seconds without any training.

Mike Drummond, VP Pan European Sales at Smurfit Kappa, says:  “To be recognised by Nestlé for our approach to innovation for two consecutive years is an outstanding achievement that we are very proud of.

This award once again demonstrates our ‘Open the future’ strategy where we work in partnership with our customers to deliver real insights, true innovation and operational excellence. This achievement is testament to our designers and retail experts who work collaboratively with the Nestlé team, who in turn continue to be open to new thinking, ideas and innovations." 

Stephane Coureau from Nestlé comments “This award is a well-deserved recognition for the relentless energy Smurfit Kappa has put into proposing innovative solutions to Nestlé.”

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Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 01 Aug 2016
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