Smurfit Kappa has launched a portfolio of sustainable packaging solutions for bundling canned and bottled beverages. The innovative new corrugated range eliminates the need for single-use plastic and is 100% recyclable, renewable and biodegradable.
The Smurfit Kappa GreenClip product is an alternative for the plastic rings which are commonly used to group six packs of cans. With harrowing images of marine life entangled in plastic rings surfacing in the media all the time, many drinks providers are keen to switch to an environmentally friendly alternative. The GreenClip uses a corrugated alternative to bundle the cans but can easily facilitate the sale of single units.
Smurfit Kappa invented the TopClip to replace the stretch film that is used to bundle and sell cans in one pack. The TopClip fully covers the top of the cans, protecting them from contamination and providing excellent branding opportunities.
With a 30% lower carbon footprint than the plastic version, the TopClip is completely plastic-free and 100% renewable, recyclable and biodegradable. Furthermore, as it is made from less material and does not require glue, it is significantly more sustainable than other recently launched packaging solutions on the market.
It has two die-cut holes so it can be handled easily in-store and received excellent feedback in consumer tests. Smurfit Kappa is currently working with several large automation suppliers to develop a full turnkey solution for interested customers.
The final product in the trio is the Nor-Grip which Smurfit Kappa launched earlier this year to considerable acclaim. The Nor-Grip is an innovative corrugated solution that securely bundles bottles together into consumer units eliminating the need for shrink film.
Speaking about the portfolio, Arco Berkenbosch, Vice President of Innovation & Development at Smurfit Kappa, said:
“I am very excited about these unique solutions. All our tests have shown that in terms of convenience and sustainability they are at the top of the market.
“Single-use plastics can have a devastating impact on the environment and designing even more sustainable packaging alternatives is a cornerstone of our Better Planet Packaging initiative. We know from our research that 75% of consumers have a preference for sustainable packaging.”
All three innovative products were showcased at Smurfit Kappa’s first ever Better Planet Packaging Day which took place across its global network of Experience Centres on 21st November. A series of events were held across 20 countries featuring the unveiling of new products, interactive customer workshops and guest speakers.
Smurfit Kappa’s strength in sustainability leads to success at Nestlé supplier awards
Smurfit Kappa has been recognised as a valued sustainable solutions partner at this year’s Nestlé Supplier awards. The packaging leader, which has a strong track record in creating innovative and sustainable solutions, won a total of five awards including the prestigious ‘Best Sustainable Supplier’ award and an ‘Outstanding Individual’ award.
Smurfit Kappa's new TopClip product is launched by leading beer brewer Royal Grolsch
Smurfit Kappa's sustainable TopClip solution will be launched on the market by leading beer brewer Royal Grolsch as a paper-based replacement for the plastic shrink wrap currently used on their can multi-packs. The change is part of Grolsch's goal to become a zero-waste brewery.
Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging
As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.
Smurfit Kappa has worked with a well-known Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film. Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution which eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.
Smurfit Kappa, global packaging leader, continues its investment in sustainable technology in Mexico, with a state-of-the-art new digital printer. An advanced new printer is set to be installed in the Atlacomulco corrugated plant in Mexico in response to the growing need for high-volume digital printing.
Swedish lighting specialist IFö Electric approached Smurfit Kappa to create a packaging solution that would enable its lamps to get from A to B in perfect condition. The lamps, which consist of a heavy ceramic base and glass top, were sometimes broken in transit. A replacement packaging solution was developed which recently won a ScanStar award, commended by the jury for it being a simple solution that solves several problems.
Smurfit Kappa has once again been recognised by the FTSE4Good Index for its commitment to sustainability. The packaging leader’s strong Environmental, Social and Governance (ESG) practices have secured its place on the list for the sixth year in a row. In order to be eligible for the listing, Smurfit Kappa was assessed on a rigorous set of FTSE4Good criteria which are aligned with the UN Sustainable Development Goals.
Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce
Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.
Smurfit Kappa has created an innovative eCommerce packaging solution which has led to an impressive growth in sales for a fresh flower provider. Jardines de Los Andes is a leading Colombian flower grower that developed a brand called ‘Enjoy Flowers’ to target customers through the eCommerce channel.
Smurfit Kappa designs innovative eCommerce packaging for Latin American egg provider
Smurfit Kappa has used its eSmart service to enable the leading Latin American egg provider to successfully enter the eCommerce channel. Granja Mantiqueira decided to launch a new ‘Egg Club’ through which consumers could order eggs online for home delivery in Brazil.
Smurfit Kappa has won three awards for innovative and sustainable packaging solutions at the 2019 WorldStar Awards. The first product was for a life-saving dialysis kit, the second winning product was the stand-out ‘Cardboard Castle’ toy box and the third award for its ‘Packed like Sardines’ automotive pack.
Smurfit Kappa receives top innovation award from Kellogg's in the Americas
Smurfit Kappa has been awarded with the ‘Transforming Innovation’ award from Kellogg's, in the Americas. The award was recognition for a recent project in which Smurfit Kappa redesigned the cereal giant’s packaging to optimise its supply chain.
Smurfit Kappa has won the RedEAmérica CSR award for its community development programme in Colombia. The ‘Integral Territorial Development’ programme, which was launched by the Smurfit Kappa Colombia Foundation over a decade ago, involved close work with a number of rural areas that were in need of development and support.
Smurfit Kappa has joined forces with the Plastic Soup Foundation to stress the growing need for sustainable packaging. A strong synergy exists between the Plastic Soup Foundation’s mission to stop the plastic soup at the source and Smurfit Kappa’s Better Planet Packaging initiative which aims to address the challenge of packaging waste and litter that ends up in oceans and landfill.
Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable replacements for shrink film for multipacks. The packaging leader, which launched its Better Planet Packaging initiative last year, has been working on a portfolio of products designed to replace shrink film, starting with the innovative Nor-Grip solution.
Smurfit Kappa Roermond Paper Mill’s integrated steam system has been held up as a shining example of sustainability for reducing its CO2 footprint by a further 3% in 2018. The steam project is part of an ongoing intensive energy and CO2 reduction programme at the mill which has achieved a specific CO2 emission reduction of 23% since 2005.
Smurfit Kappa, one of the world’s leading paper-based packaging firms, has opened a new plant in Tijuana, Mexico, demonstrating its long-term commitment to the country. The new folding carton plant will strengthen the company’s footprint in the Baja California region and neighbouring Northern Mexico states.
Smurfit Kappa has called on the world’s innovation community to contribute to the development of the sustainable packaging solutions of the future. The packaging leader has launched a new competition as part of its drive to solve one of the biggest challenges in the packaging industry – to reduce the amount of non-recyclable waste that is generated every day.
Smurfit Kappa helps wine company increase sales by 13%
Customers were having difficulty telling accolade's three product tiers apart as their packaging had been designed primarily for logistics rather than display. Smurfit Kappa worked on a new design which resulted in a 13% sales increase when the new solution was implemented and a 22% increase in brand recognition.
Smurfit Kappa’s Vitop company, leading producer of Bag-in-Box taps and connectors, has launched an innovative new tap for high density products such as detergent, chemicals and oils. The Delta tap, which holds a worldwide patent, has been designed to permit air to enter without requiring an extra air fitting and can be screwed on to rigid plastic packaging.
Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event
Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.
Smurfit Kappa receives ‘Best Environmental Approach’ award in Colombian Andesco Sustainability Awards
Smurfit Kappa has a strong track record in sustainability and embeds circularity across all its business operations. The company has been recognized for its ongoing work by winning an Andesco Award, the Colombian award which recognises the exemplary achievements of companies in the public utilities and communications sectors.
- Jo Webb
- Product Info
- Created 21 Nov 2019
- Modified 21 Nov 2019
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