Smurfit Kappa unveils innovative new packaging portfolio to replace single-use plastics in beverage packs

  • Smurfit Kappa

Smurfit Kappa has launched a portfolio of sustainable packaging solutions for bundling canned and bottled beverages. The innovative new corrugated range eliminates the need for single-use plastic and is 100% recyclable, renewable and biodegradable.

The Smurfit Kappa GreenClip product is an alternative for the plastic rings which are commonly used to group six packs of cans. With harrowing images of marine life entangled in plastic rings surfacing in the media all the time, many drinks providers are keen to switch to an environmentally friendly alternative. The GreenClip uses a corrugated alternative to bundle the cans but can easily facilitate the sale of single units.

Smurfit Kappa invented the TopClip to replace the stretch film that is used to bundle and sell cans in one pack. The TopClip fully covers the top of the cans, protecting them from contamination and providing excellent branding opportunities.

With a 30% lower carbon footprint than the plastic version, the TopClip is completely plastic-free and 100% renewable, recyclable and biodegradable. Furthermore, as it is made from less material and does not require glue, it is significantly more sustainable than other recently launched packaging solutions on the market.

It has two die-cut holes so it can be handled easily in-store and received excellent feedback in consumer tests. Smurfit Kappa is currently working with several large automation suppliers to develop a full turnkey solution for interested customers.

The final product in the trio is the Nor-Grip which Smurfit Kappa launched earlier this year to considerable acclaim. The Nor-Grip is an innovative corrugated solution that securely bundles bottles together into consumer units eliminating the need for shrink film.

Speaking about the portfolio, Arco Berkenbosch, Vice President of Innovation & Development at Smurfit Kappa, said:

“I am very excited about these unique solutions. All our tests have shown that in terms of convenience and sustainability they are at the top of the market.

“Single-use plastics can have a devastating impact on the environment and designing even more sustainable packaging alternatives is a cornerstone of our Better Planet Packaging initiative. We know from our research that 75% of consumers have a preference for sustainable packaging.”

All three innovative products were showcased at Smurfit Kappa’s first ever Better Planet Packaging Day which took place across its global network of Experience Centres on 21st November. A series of events were held across 20 countries featuring the unveiling of new products, interactive customer workshops and guest speakers.

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

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Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

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Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

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Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Jo Webb
  • Product Info
  • English
  • Created 21 Nov 2019
  • Modified 21 Nov 2019
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