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Material selection matters, part 4

North America, Beauty, Personal Care, Eating, Drinking, Health, Home Care, Active, Smart Packaging, Sustainable Packaging

Key Consideration #4: Consumer Experience

Understanding consumer behavior and the impact lifestyle trends have on packaging preferences is absolutely essential; we can’t overstate it. Consumers crave convenience. We’re multi-tasking, we are pressed for time, and we’re always on the go. We want products that allow for easy and fast dispensing, and more and more, we crave portability. So while a lightweight, transparent PET bottle with a CT closure might protect the product and meet the consumer’s at-home vitamin consumption requirements, this packaging style may not be portable or convenient.

Similarly, brand owners must constantly balance the consumer’s functional goals and package preferences with material selection. For instance, a brand owner responsible for a dish soap package might seek a recycled, highly-squeezable package. There are multiple ways to incorporate PCR and to lightweight a package, but we need to be sure we are not compromising the product’s shelf life by removing important barrier properties.

Finding a Path Through the Material Maze

There are a multitude of material selection options for your brand packaging and making the right decisions is critical. Do you have a knowledgeable partner who knows the ins and outs of packaging material selection to help you find a viable route through this maze?

An expert packaging provider can provide you with the expertise to help you navigate the maze, define the right packaging components, mitigate risk, ensure on-time commercialization and balance your brand requirements with the product stability needs. Identifying and selecting the right packaging materials keeping these considerations in mind can help you win on the shelf and help consumers win at home.

Material selection matters, part 1
Material selection matters, part 2
Material selection matters, part 3

See also

How COVID-19 accelerated the health and wellness macrotrend

The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.

Straight and neat: Consumers' thirst for spirits is growing

According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

  • Company News
  • English
  • Modified 13 Jan 2021
  • Hits 154