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Soft Drinks Strategy Congress Madrid 2016 - Conference Program Day 2

Europe, Eating, Drinking, Primary Packaging, Secondary Packaging, Active, Smart Packaging, Printing, Labelling Machinery, Shows, Associations, Media

If you have a case study, success story or strategic insights to share, please contact our production team using the contact details below, we would love to hear from you.

Richard Fahy
+44(0) 20 7936 6443

DAY 2, THU, FEB 18th

08:00 - 08:30 Registration & Welcome Refreshments

08:30 - 10:00 Speaker Hosted Roundtables

Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables.

  • Roundtable 1: Exploring the soft drinks market in Asia while investigating opportunities Badrinath Raghavendran – Speaker
  • Roundtable 2: Exploring current trends driving the current and future landscape of beverage packaging Jean Pattison – Speaker
  • Roundtable 3: The sugar debate – a threat or an opportunity for Soft Drinks? Olivier Kutz – Speaker

10:00 - 10:30 Morning Refreshments & Networking

10:30 - 11:00 Opening Address: Spotlighting consumer engagement while exploring cross-category success
Keynote Speaker Jorge López-Doriga – Chief Communication & Sustainability Officer - AJE GROUP

11:00 - 11:30 Case Study: Carving out a new category of soft drinks: the relaxation beverage
Speaker Noa Fridmark – Chief Executive Officer - NOA POTIONS

  • Investigating how sales of relaxation drinks have boomed in the US through business media such as Bloomberg and the Wall Street Journal
  • Highlighting this new market as a potential billion-dollar industry while recounting at our roots in Sweden
  • Reviewing retail success and attention both nationally and internationally

11:30 - 12:00 Keynote Presentation: César Vargas, Marketing Director, Orangina Schwepes Iberia/Suntory

12:00 - 13:00 Lunch & Networking


13:15 - 13:45 Spotlighting consumer engagement with packaging; Atlantic Grupa Case Study
Speaker Ranko Jelaca – Marketing Director - ATLANTIC GRUPA

  • Investigating what is behind a radical change in design through integrating innovation in packaging
  • Exploring how to align a brand platform into packaging design while looking at soft drinks case studies
  • Analysing specific functional beverage and water case studies for consumer engagement

13:45 - 14:30 Panel Discussion: Exploring the current carbonated soft drinks market alongside strategies for consumer engagement
Speaker Victor Rufart – Managing Director - COCA-COLA IBERIAN PARTNERS
Speaker Juan Lizariturry Moro – Chief Executive Officer - AJE GROUP
Speaker Chieko Aoki – Executive Vice President, Strategic Planning and Franchise Owner Leadership - COCA COLA

  • Exploring how innovation is the driving force by creating value or growth in the company
  • Reviewing of the difficulties that encounter innovation on a category-specific level
  • Investigating the current soda tax regulation landscape in Europe and emerging markets
  • Forecasting the developments across the next five years to determine where the drivers will come from

14:30 - 15:00 Case Study: Creating an exciting drinks brand through driving forward consumer engagement and high quality products - the journey so far
Speaker Steve Kearns – Managing Director - CAWSTON PRESS

15:00 - 15:30 Afternoon Refreshments & Networking

15:30 - 16:00 Case Study: Fruit on a Mission: an inspiring case of innovative CSR & sustainable business practices from Scandinavia's leading smoothie brand
Speaker Brendan Harris – Chief Executive Officer - FROOSH SMOOTHIES
Speaker Anna Hagemann Rise – Group Public Affairs Manager - FROOSH SMOOTHIES

  • We believe that trading with the global south is absolutely vital in the fight against poverty
  • At least 50% of our fruit is from the developing world • We frequently visit and work on fruit farms in the global south
  • We feel it is our responsibility to share stories from the local fruit farmers
  • Fruit can change lives

16:00 - 16:30 Providing an analysis of the behaviour of the Millennial’s to help create a package that successfully resonates with the Millennial generation
Speaker Frederik Senger – Co-Founder - LITTLE MIRACLES

  • Introducing results of a cross-continental study on package value for the Millennial Generation
  • Evaluating the importance of experiential packaging for the Millennial
  • Utilizing social media as key advertising tool to help the millennials share experiences and connect with your packaging

16:30 - 17:00 Case Study: Solán de Cabras from a healthy brand to a premium style of life
Speaker Monica Börner – Corporate Marketing Director - SOLAN DE CABRAS (GRUPO MAHOU SAN MIGUEL)
Speaker Jesús Núñez Sánchez – Managing Director - SOLAN DE CABRAS (GRUPO MAHOU SAN MIGUEL)

  • Exploring the heritage of our brand which started to be sold on pharmacies in the 60’s
  • Investigating how came to be the most recommended water from doctor in Spain to a brand who maintains this healthy values
  • Establishing how we became a premium brand icon in restaurants
  • Engaging consumers and becoming an aspirational brand for Spanish consumers

17:00 - 17:15 Chairman’s Closing Remarks & Close of Congress
Chair Pedro Antonio Garcia Lopez – (formally COCA-COLA IBERIAN Marketing, Strategic Planning, Public Affairs & Communications Director)


See also

  • Company News
  • English
  • Modified 29 Jan 2016
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