1. Purpose of the role, key deliverables, responsibilities:

Ensure the data and the quality of the database is organized (extract event data, do queries, hunt down duplications, create search criteria, direct marketing initiatives, etc) for servicing the heads of Events/Clusters in all their requests for data
Ensure the data entry/ integration process rules are followed before data import
Ensure setup enrichment/qualification campaigns to add contacts, check existing data quality, de-duplication, etc
Provide the necessary reporting using the existing data sources
Responsible for Visitor & Exhibitor Data Plan creation & implementation for all assigned events/pub ; Gaps & acquisition of data, Qualification of data (plan + coordinate), Enrich (plan + coordinate) Validate/Import (plan + coordinate), Queries and in depth analysis for EM & MPM, Updates (plan+ coordinate) mapping
Identify system errors and work with operators and IT suppliers to implement new system developments to improve system/database quality
Be the main contact for data providers and data houses, responsible for the Data Providers List in it's entirety (To enable advice on data purchases, rentals etc)
Ensure all data polices, practices, procedures comply with the Data Protection Act and Electronic Marketing Communication Regulation Globally.

2. Management of resources (team(s), budget, other resources): if applicable, please specify

Manages temporary additional data operators

3. Delegation of authority, decision making: if applicable, please specify

Authority to implement data strategy for all events

4. Primary internal work relations

Head of Event(s) Cluster, Event Teams, Marketing Project Managers, HQ support, Head of Region, Head of Ops

5. Primary external work relations

Data protection Office, Data providers; IT suppliers & System coordinator

6. Main processes, systems, tools used

Navision/CRM, EVMS (visitor database system), N200; Explori, Excel, Access, Powerpoint, SmartFocus

7. Three performance indicators

Role model in making sure data inserted is correct and relevant
Proactively identify visitor data enrichment projects including proposed solutions
Role model in pro-actively sourcing the right data for the events improving our databases for each show both visitor & exhibitor.
Delivering visitor increase for assigned events
To provide and full indepth analysis with recommendations for each show

8. Three expected deliverables by the end of the first three months

Fully autonomous in the usage of company systems & database
Perfect knowledge of the company rules of import, extraction, etc
Able to deliver straightforward data requests
First analysis of status of data for each (one) exhibition
Deliver at least one Data Plan

Education and Qualifications:

Data analysis, business Intelligence
CRM management
Expert knowledge in Excel & Access

Experience and Skills:

Skilled in database activities and advanced data management tools (data warehouses, reporting, business intelligence)
Very good communications & interpersonal skills
Analytical; organised

English and Spanish required