GEKA has discovered several copies on the market of its very successful flocked applicator product -the DEFINER MAX lip applicator- an applicator similar in appearance to a boxing glove.
The company Pixi Ltd. London, UK was one of the first competitors to be sued for infringement of the German design right DE 40 20080042121-0009, which protects the unique visual appearance of this lip applicator.
On November 8th, 2021, GEKA has received an acknowledgement judgement from the Frankfurt Regional Court; Pixi had not put forward any convincing counterarguments and, in view of this, has consented to the judicial lawsuit and its judgement. Several other infringers have agreed to end their infringement in out-of-court settlements.
Thus, the design right registered for the applicator created by a very well-known Hollywood designer has proven its strength once again. GEKA's attention is now directed to further enforcing this registered design against other infringers.
As a leading manufacturer of high-precision beauty application solutions, GEKA regularly develops new innovations and protects them by intellectual property rights. As such it has more than about 400 registered designs and 150 patents and pending applications.
GEKA has enforced its rights in dozens of prior cases already, protecting its own IP rights as well as the rights of its customers against patent-infringement and counterfeiting. Copies of GEKA products by other manufacturers are not subject to GEKA's strict quality controls and are therefore not covered by its warranty. In the interests of its customers, GEKA will continue to take legal steps against all such copies.
Contact GEKA today to learn more about its popular award-winning cosmetic applicators.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
GEKA’s sustainability work is rewarded
GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.
EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%
GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.
Virtuell packaging development par excellence
GEKA has launched a revolutionary 3D packaging configuration solution. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance.
- Bianka Cramblit
- Product Info
- Created 08 Dec 2021
- Modified 09 Dec 2021
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