The second edition of MakeUp in SaoPaulo will welcome in December several new exhibitors, including the companies; Adhespack, Arcade, Baralan, CentDegres, Chromavis, Cosfibel, Cosmogen, Efa Packaging, Faber-Castell Cosmetics, Fiabila, Geka, Information & Inspiration, Intercos, Mily Make-Up, Polychromatic, Qualipac, Schwan Cosmetics, SIMP, Sleever International, Strand Cosmetics, Topline and Weckerle Cosmetics. And, for the first time, the Granado brand will be the partner of MakeUp in SaoPaulo.
 
The main highlight of the show as usual will be its high level of conferences, with the presence of no less than thirty five experts - around several themes, including foundation trends, nail polish trends, and the expectations and opportunities for Brazilian brands.

Several activities will enliven the two day show, with in particular, a make-up demonstration featuring local make-up schools, on the theme of "Diversity and Brazilian nature". It will be followed by the traditional MakeUParade.
 
For the second consecutive year, ABIHPEC, the association representing Brazilian beauty industries, will participate at MakeUp in SaoPaulo with a dedicated booth and will also be presenting at a conference hosted by its President Mr João Carlos Basilio da Silva, on the second day of the show.

For the first time, Brazilian brand, Granado, partner of MakeUp in SaoPaulo 2015, will present its new make-up and skincare offerings in a dedicated area where visitors with have the opportunity to enjoy both skincare treatments and make-up sessions.
 
The show will take full advantage of a currently booming Brazilian make-up market, which despite a general slowdown in the country's economy, is experiencing true growth. Brazil is taking full advantage of the famous "lipstick" effect. Brazilian woman using make-up products as a foil to the crisis.

MakeUp in SaoPaulo 2015, is the not to be missed make-up event in South America, taking place at the Centro de Convençoes Rebouças in São Paulo.

Click here to get your entry pass.