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    MakeUp in Shanghai Expertainment: All the experts of the Asian Beauty Market in this conference program!

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    MakeUp in Shanghai Expertainment: All the experts of the Asian Beauty Market in this conference program!
    Asia, East Asia, China, Beauty, Personal Care, Cosmetics, Make Up, Personal Care, Skin Care, Luxury, Active, Smart Packaging, Sustainable Packaging, Shows, Associations, Media, Packaging Trade Shows, Events, Beautyworld

    MakeUp in Shanghai, that will be help the 10 & 11 April 2019 at the Shanghai Exhibition Center will provide you with a comprehensive knowledge about a super dynamic region, a fantastic networking opportunity with cutting-edge brands and a unique occasion to discover new trends and innovations.

    Beauty Experts from all over the world will gather and share their knowledge and passion with you during the following conferences (all translated in English and/or in Chinese):

    Wednesday April 10th

    Morning

    10:00am – 10:45am : "Cosmetics in Young Generation's Eyes" 
    Conference by Vicky Zhou, Research Analyst – Mintel China Reports

    11:15am – 12:00pm : "Color Wave by Beautystreams" 
    Conference by Vicky Zhou, Research Analyst – Mintel China Reports

    Afternoon

    1:00pm – 1:45pm : "Cosmetic Regulatory in China; Update and Forecast" 
    Conference by Yidan WU, Vice-President SEYCO (Sino-European Yihong Consulting Co. Ltd.)

    2:15pm – 3:00pm : "Digital and Beauty Trends" 
    Conference by Cindy Yeung from SGK Global

    3:30pm – 4:00pm : "Eyes makeup: From eyes shadows and eye lashes to eye brows" 
    Conference by David Zhang, Eye Brows Artist, founder of DAVID Brow Art Group

    4:30pm – 5:15pm : "The latest innovations and how they are in line with beauty trends" 
    Round table moderated by Charles-Emmanuel Gounod, CEO & Founder of Beautyworld Connexions and Florence Bernardin, CEO & Founder of Information & Inspiration

    5:30pm : MakeUp in Shanghai Cocktail party

     

    Thursday April 11th

    Morning

    9:30am – 10:15am : "Asia Beauty Trends with a focus on China" 
    Keynotes by Maggie Men, WGSN Trend Specialist

    Clean/Green Beauty in China

    10:45am – 11:30am : Part 1: "The challenges and opportunities of being Clean/Green in China skin care and make up formulation" 
    Conference by Jean-Yves Bruxer, Managing Director of Sethic Innovation

    11:45am – 12:30pm : Part 2: "The Conscious Chinese Consumer or how to offer Sustainable Packaging and Formulas to Chinese consumers" 
    Round Table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of: 
    - Weibo High-Tech 
    - Joseph Lee, College Director, The Raffles Academy Shanghai

    Afternoon

    1:30pm – 2:15pm : "The localization of beauty & luxury codes in China" 
    Conference by Natacha Devillers, General Manager of Zorba China

    2:45pm – 3:45pm : "The rise of C-Beauty" 
    Conference by Florence Bernardin, CEO & Founder of Information & Inspiration

    4:15pm – 5:00pm : "Make Up For Ever" 
    Presentation by Wendy Fu, Academy & Education Director – Make Up For Ever China

    The conference program is subject to changes up until the day of the show.

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    See also

    Decoding, trends and guidelines at MakeUp in LosAngeles!

    From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement has taken the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands, and retailers, this is one of the main focuses for the future. But why is the Clean Beauty Movement on the rise? What is driving this phenomenon? How will this impact the future of beauty both in skincare and makeup? In close partnership with Luxe Pack, MakeUp in LosAngeles, will address these questions, helping you to understand the rise of the Natural and Clean Movement in Cosmetics, and to determine whether or not you are clean and green enough for your consumer.

    MakeUp in looks forward to a trends-trip in April 2019

    MakeUp in looks forward to an exclusive and fully immersive educational experience in April next year. MakeUp in Shanghai is due to take place from 10th to 11th April, 2019, followed by MakeUp in Seoul from 15th-16th April, leaving us with a three-day window to guide you through cosmetic trends in Asia. Our inter-show programme, designed to provide an invaluable insight into the intricities of the Chinese and Korean cosmetic markets, will prove absolutely unmissable.

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    • Modified 09 Apr 2019
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