PolitechTopic EntryPackaging + Weight = Luxury?At some time or other we have all taken something in our hand, only to discard it as tacky, shoddy o...
PolitechTopic EntryHow to redesign your packaging?The preferences of consumers change as quickly as anything in the world around us. Consumer trends c...
PolitechTopic EntryThe new look of SurlynSurlyn (ethylene ionomer) is a material widely used in the cosmetic packaging industry. It is charac...
PolitechTopic EntryAtypical packaging – How to surprise the customer“Appearance matters”, and this statement turns out to be true not just for establishing personal con...
PolitechTopic EntryMarketing descriptions of perfumes - Can words express a scent?According to one of the most important rules of marketing, a seller should not offer their clients a...
PolitechTopic EntryControversial perfume advertising campaigns - Are they worth using?We hear from time to time about advertisements that have caused a scandal. There is even a popular p...
PolitechTopic EntryIndividual packaging designNot only innovative but also customised, individual and luxurious. Products that modern customers ch...
PolitechTopic EntryAbout creating glass packaging and our cooperation with Heinz-Glas DziałdowoAfter years of collaboration, relations between business partners begin to look routine. However, Po...
PolitechInterviewPolitech focuses on what it does best: producing luxury cosmetic packagingKatarzyna Nawrocka-Rasmus, Sales and Marketing Director at Politech, provides an insight into life a...