Smurfit Kappa has been awarded for its collaborative work with valued customer Unilever at the prestigious Superstar Awards. The paper-based packaging solutions company was presented with the award at the Viscom trade fair in Düsseldorf for an innovative display developed for the Rama frying and roasting product line.

Smurfit Kappa developed the Unilever display using its revolutionary Shelf Smart process. The Shelf Smart service is a marketing tool for shelf-ready packaging and displays, with the visibility and perception of the brand being the central focus. This was the main concern for Unilever when developing their display.

On the innovative Rama display, the consumer can see the product from far away, with the products placed in the foreground and plenty of space to communicate the brand. It is a simple structure that is quick to set up and easily fits in to the existing supply chain.

The display is being used to showcase the Rama range in retail outlets in Germany, Austria and the Netherlands to promote Unilever’s new product.

Erik Bunge, CEO of Smurfit Kappa Benelux, said, “We are pleased that we have won this prestigious award and that the way we work with Unilever to place their new frying and roasting product line in the market has been acknowledged.”

The Superstar Awards take place every year at Viscom in cooperation with the Display Publishing House to encourage and reward the creativity of the exhibitors at the fair.