Tetra Pak's cartons will become full-scale data carriers and digital tools

  • Tetra Pak

Tetra Pak has announced the launch of its connected packaging platform, which will transform milk and juice cartons into interactive information channels, full-scale data carriers and digital tools.

Driven by the trends behind Industry 4.0, and with code generation, digital printing and data management at its core, the connected packaging platform will bring new benefits to food producers, retailers and shoppers.

Tetra Pak launches connected packaging platform

  • For producers, the new packaging platform will offer end-to-end traceability to improve the production of the product, quality control and supply chain transparency. It will have the ability to track and trace the history or location of any product, making it possible to monitor for market performance and any potential issues.

  • For retailers, it will offer greater supply chain visibility and real-time insights, enabling distributors to track stock movements, be alerted when issues occur, and monitor for delivery performance.

  • For shoppers, it will mean the ability to access vast amounts of information such as where the product was made, the farm that the ingredients came from and where the package can be recycled.

Ivan Nesterenko, Vice President, Cross Portfolio at Tetra Pak said: “We are unlocking new opportunities for our customers to get more value from packaging than even before. No longer is it only about product protection and functionality, it is about connectivity. The future of packaging is undoubtedly digital: this launch is a step towards a truly intelligent package, and we are excited to collaborate with our customers on this journey.”​

Tetra Pak has successfully completed pilots with its customers to test the new connected package and its performance in retail in Spain, Russia, China, the Dominican Republic and India, working with beverage, juice and milk producers. In Spain a customer increased their sales by 16% through the scan and win campaign.

Further details of Tetra Pak's Connected Package platform are available at https://www.tetrapak.com/connected-package

See also

Tetra Pak research study reveals the convergence of environment and health is growing, and the Food and Beverage Industry is first to see this trend

Tetra Pak today reveals the findings from a global research study in partnership with Ipsos1 on the two most pressing consumer demands: the environment and health. They have historically been seen, and communicated, as separate areas: however they are increasingly converging, creating pivotal opportunities for food and beverage brands in how they market their products over the next 12 months.

Sustainable JNSD line pays off – Tetra Pak wins IFU 2019 Innovation Award

"In 2011, we realized that something could be done differently in the Juice-Nectar-Still Drink (JNSD) industry and decided to focus on how to make juice production more sustainable. To achieve that we needed to find innovative solutions which save energy and water", says Maria Norlin, Subcategory Manager JNSD & Other Beverages. On October 1st, this ground-breaking initiative was recognized by International Fruit and Vegetable juice Association.

Tetra Pak surpasses 500 billion FSC labelled package milestone​

Tetra Pak has now delivered more than 500 billion packages labelled with the Forest Stewardship Council logo globally, marking a significant milestone in the company’s journey to promote responsible sourcing and contributing to a low-carbon circular economy. Consumers looking for environmental logos when shopping is a growing trend, with over half of consumers saying they are always and often looking for environmental logos on the products they buy.

Case study: Hellenic Dairies sees the benefits of integrated plant management

Greek dairy producer Hellenic Dairies is a longstanding Tetra Pak customer with seven filling lines and extensive processing equipment. The company holds a strong position in south-east Europe for liquid dairy products, cheese, yoghurt and juices, nectars and still drinks. In 2016, a major investment in their plant in Brasov, Romania, working closely with Tetra Pak and our strategic supplier Elettric80, resulted in the installation of a comprehensive range of end-of-line and warehousing equipment.

Tetra Pak is unveiling its “factory of the future” where digital technology revolutionises the way food manufacturing plants operate.​ ​Machines will be able to communicate with each other as well as with the digital systems of the entire operation, automatically taking on tasks such as diagnosing problems, ordering and delivering parts, and looking for an engineer who is most suitable for the service needed. The technology builds on previous measures to bring the benefits of digitalisation to the food and beverage industry

  • Jo Webb
  • Product Info
  • English
  • Created 04 Apr 2019
  • Modified 10 Jun 2019
  • Hits 708