PolitechTopic EntryPackaging + Weight = Luxury?At some time or other we have all taken something in our hand, only to discard it as tacky, shoddy o...
PolitechTopic EntryThe new look of SurlynSurlyn (ethylene ionomer) is a material widely used in the cosmetic packaging industry. It is charac...
PolitechTopic EntryAtypical packaging – How to surprise the customer“Appearance matters”, and this statement turns out to be true not just for establishing personal con...
PolitechTopic EntryMarketing descriptions of perfumes - Can words express a scent?According to one of the most important rules of marketing, a seller should not offer their clients a...
PolitechTopic EntryControversial perfume advertising campaigns - Are they worth using?We hear from time to time about advertisements that have caused a scandal. There is even a popular p...
PolitechInterviewPolitech focuses on what it does best: producing luxury cosmetic packagingKatarzyna Nawrocka-Rasmus, Sales and Marketing Director at Politech, provides an insight into life a...