Webpackaging logo

How brand owners can communicate sustainability performance more effectively

  • Trivium Packaging
Eating, Drinking, Active, Smart Packaging, Sustainable Packaging, Recyclable Packaging, Metal, Metal - Aluminium, Metal - Steel

In this White Paper, Jenny Wassenaar, VP Sustainability at Trivium, highlights how brand owners could take the next step and show that their packaging is truly sustainable.

“Cradle-to-Gate, Cradle-to-Grave, and Circular LCAs have a role to play, but a more comprehensive Holistic Packaging Sustainability Assessment could give brand owners even more compelling sustainability credentials. Such an assessment would take into account all aspects relating to circularity such as recycled content, recycling rate, intrinsic yield, and substitution of primary resources.”

Real-world performance of packaging materials varies widely. For example, 80% of metal is recycled in Europe, but only 41% of plastics. Jenny underlines that steel and aluminum also perform particularly well when a wider view of recycling is adopted.

“Metal packaging is infinitely recyclable without a loss of quality or downcycling, and recycling aluminum saves 95% of the energy required for primary production. We know that packaging is a valuable communication channel for encouraging consumers to recycle waste, and prominent logos such as the ‘Metal Recycles Forever’ logo are part of this.”

The White paper is available for download at TriviumPackaging.com.

See also

PAC Global and Worldstar awards for Trivium

Trivium Packaging was honored to receive an Award of Distinction in Package Innovation in the Technical Design category from PAC Global and a WorldStar Global Packaging award in the Alcoholic Beverages category for our work on AMBEV S.A. Budweiser’s limited edition 2022 World Cup aluminum beer bottles. Trivium Packaging worked closely with Budweiser to produce bottles that resonated with World Cup fans around the globe. The direct printing of the designs on the bottles created an item that was not only eye-catching but could be kept as a collector’s item.

Trivium Packaging has once again achieved Platinum status for the third year in a row

Trivium Packaging is proud to announce that it has retained its Platinum status for its third consecutive year, the highest ranking in the 2024 EcoVadis sustainability ratings. EcoVadis’ platinum award reflects demonstrated improvements and contributions towards sustainable growth in the past year, with high scores in the Environment, Labor & Human Rights, Ethics, and Sustainable Procurement categories, including a rating of “outstanding” in the Environment category. This recognition is given for exemplary work spanning environmental impact and workforce health.

Advocating For Circularity in Packaging

Trivium Packaging Chief Sustainability Officer Jenny Wassenaar was recently interviewed by Harry MacKenzie, a sustainability brand builder, about their commitment to developing and producing sustainable packaging and the steps Triviuk is taking to reduce its environmental footprint. The conversation delved into the complexities of lifecycle assessments, highlighting how they vary across tools and underscoring the necessity for a standard that truly reflects the circular potential of materials.

Tinned Fish Charcuterie Trend Sparks Conversation On Sustainable Food Options

One of the latest TikTok food trends has been creating delicious spreads using sardines, anchovies, and more, but this trend has more benefits than the vitamins and minerals found in fish. As Bloomberg reports, it is a great sustainable food option for those looking to reduce their carbon footprint! 100% infinitely recyclable metal packaging provides a longer shelf life solution while maintaining its freshness + nutrients and is easier to transport.

  • Company News
  • English
  • Modified 27 Aug 2020
  • Hits 1593