Webpackaging logo

Will Packaging Ever Be Truly Circular?

Active, Smart Packaging, Sustainable Packaging, High PCR Content Packaging, Metal, Metal - Aluminium, Metal - Steel, Recycling

The Chief Sustainability Officer (CSO) at Trivium Packaging, Jenny Wassenaar, recently discussed achieving circularity and advancing sustainability in the packaging industry with Sustainability Magazine.

Trivium Packaging is a company that specializes in sustainable packaging. It is known for its focus on metal packaging, especially aluminium, which is highly recyclable. In fact, around 75% of all the aluminium produced is still being used today, which shows that it is a great material for circularity.

Trivium's CSO highlighted the challenges in making packaging net-zero and waste-negative, given the difficulties in recycling certain materials at a global level. However, she noted that steel and aluminium, which are commonly used in packaging, have a clearer path to achieving net-zero status due to their high recyclability and the maintained quality of the material through recycling processes.

The conversation also explored the concept of closing the material loop, emphasizing the importance of local recycling and the use of materials to minimize transport CO2 and costs. Trivium's efforts towards full circularity include working with recycling companies to secure high-purity aluminium from post-consumer waste and engaging in urban mining to efficiently recycle household waste.

See also

Trivium Packaging Releases Annual Sustainability Report

Trivium Packaging releases its annual Sustainability Report, outlining the company’s work in 2023 towards positioning sustainability and eco-consciousness across its business operations. By transparently documenting its sustainability efforts, Trivium demonstrates the importance and impact of corporate responsibility within sustainability. Furthermore, Trivium's commitment to sustainability extends beyond internal operations. Through partnerships and stakeholder engagement, Trivium actively promotes eco-friendly practices across industries and the regions the company operates within globally.

PAC Global and Worldstar awards for Trivium

Trivium Packaging was honored to receive an Award of Distinction in Package Innovation in the Technical Design category from PAC Global and a WorldStar Global Packaging award in the Alcoholic Beverages category for our work on AMBEV S.A. Budweiser’s limited edition 2022 World Cup aluminum beer bottles. Trivium Packaging worked closely with Budweiser to produce bottles that resonated with World Cup fans around the globe. The direct printing of the designs on the bottles created an item that was not only eye-catching but could be kept as a collector’s item.

Trivium Packaging has once again achieved Platinum status for the third year in a row

Trivium Packaging is proud to announce that it has retained its Platinum status for its third consecutive year, the highest ranking in the 2024 EcoVadis sustainability ratings. EcoVadis’ platinum award reflects demonstrated improvements and contributions towards sustainable growth in the past year, with high scores in the Environment, Labor & Human Rights, Ethics, and Sustainable Procurement categories, including a rating of “outstanding” in the Environment category. This recognition is given for exemplary work spanning environmental impact and workforce health.

Advocating For Circularity in Packaging

Trivium Packaging Chief Sustainability Officer Jenny Wassenaar was recently interviewed by Harry MacKenzie, a sustainability brand builder, about their commitment to developing and producing sustainable packaging and the steps Triviuk is taking to reduce its environmental footprint. The conversation delved into the complexities of lifecycle assessments, highlighting how they vary across tools and underscoring the necessity for a standard that truly reflects the circular potential of materials.

Tinned Fish Charcuterie Trend Sparks Conversation On Sustainable Food Options

One of the latest TikTok food trends has been creating delicious spreads using sardines, anchovies, and more, but this trend has more benefits than the vitamins and minerals found in fish. As Bloomberg reports, it is a great sustainable food option for those looking to reduce their carbon footprint! 100% infinitely recyclable metal packaging provides a longer shelf life solution while maintaining its freshness + nutrients and is easier to transport.

  • Company News
  • English
  • Modified 20 Mar 2024
  • Hits 270