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Lush creates Emotional Brilliance with STO glass

  • Stoelzle Glass Group
Europe, Beauty, Personal Care, Primary Packaging, Glass, 1 - 9.99 ml

Emotional Brilliance is a new cosmetic line from the ecological Lush cosmetics brand. Lush are the first company to choose glass for a container used across the range of eye shadow, eye liner, mascara, and lipstick. As well as being ecological, glass is also recyclable and sterile. 

New Lush packaging by STO is a brilliant example of what can be achieved with a standard container. The brand has taken a 5ml "dropper" bottle from Stölzle Flaconnage and adapted the neck to accept different applicators for four products: eye shadow, eye liner, mascara, and lipstick.

The STO bottle’s heavy base provides a quality look, emphasised by the printing carried out by STO’s decoration factory: a reversing out on white, allowing the colour of the contents to spell out brand details.   

Emotions are used for the names across the range, the colours contributing to the brilliance of the look, providing a unique, stand-out cosmetic brand.

Stölzle Flaconnage is a member of the Stölzle Glass Group, headquarters in Austria, experts in both custom design and standard glass containers for Perfumery and Personal Care, and Prestige Spirits. The decoration factory offers state-of-the-art technology including hot foil blocking and multi-colour spraying.

See also

STO supplies Neal’s Yard Remedies

Stölzle Flaconnage has supplied Neal’s Yard Remedies with a cobalt blue, 30ml cylindrical glass bottle. NYR wished to upgrade the packaging for serums, elixirs and premium treatment products. The new bottle, called Anna and designed in collaboration with NYR, has joined the STO standard range of flint glass bottles for the perfumery and personal care industry. The new bottle "convey[s] the style used across the rest of the brand, whilst also bringing the appearance up to date from its apothecary style roots."

  • Brand Launch
  • English
  • Modified 10 Sep 2015
  • Hits 2165