As a well-known website for the entire packaging industry, webpackaging regularly generates qualified sales leads for the packaging manufacturers and suppliers that it hosts. But how does it generate qualified sales leads?

Webpackaging certified suppliers work in conjunction with experienced content management professionals that help them to present their company's information online so that it is well-presented, easy to comprehend and optimized for search.

Whether a company has a defined communications plan already (read our How to... create a content plan), or it is just starting out in the world of digital promotion, the webpackaging team can advise on the best ways in which to generate qualified sales leads through the site.

Informative packaging product catalogs

A product catalog can include tens or thousands of searchable pages of content, depending upon the number of products and specifications which are added. As many manufacturers and suppliers have a set catalog of products which are not regularly subject to change, this content is a great way to generate sales leads over a long period of time.

Not only does a product catalog offer high search performance on webpackaging, but the content is also registered with global search engines that recognize the text, imagery and tags, thus making the products easier to find and providing a virtual reference of a great many detailed pages of content leading back to the manufacturing company for many years.

Thanks to webpackaging's proprietary packtag system, all catalog content is tagged with relevant keywords that make products easy to find both on webpackaging and through well-known search engines.

Furthermore, in addition to digital data driven product catalogs, webpackaging can also host 3D product catalogs whereby the product is displayed in 3D allowing the user to view the product from any angle.

Webpackaging's newsletter

The webpackaging newsletter includes a special section of 'boosted' content which is distributed to over 45.000 packaging industry subscribers. Boosted content is shown in the first part of the newsletter and includes an image along with a short description to entice readers to click and read the full content.

Featuring your company's latest product innovations in the webpackaging newsletter is a great way to highlight your company's expertise and latest product offerings in the shortest time period to a maximum number of qualified industry professionals.

It is very common to receive an enquiry about a product following promotion of it in the webpackaging newsletter.

Webpackaging news

Webpackaging users can view all the latest articles and video updates on the site from the news page in the tools menu. As an added benefit, users can focus on their areas of interest by selecting to view the news in a 'category' of interest, allowing them to see just the updates relevant to that category.

Certified suppliers that regularly update their content will in turn feature on the news pages of webpackaging on a regular basis. In addition to highlighting new products and services, regular updates also help to reinforce brand identity and recall of a supplier's name by brands and packaging buyers.

Presentation of relevant content

As mentioned previously, all public content featured on webpackaging can also be found through searches on web browsers. By increasing the amount of online content that mentions your company's products and services, and includes relevant search terms for them, the easier it is to feature in a better position in the search engine results pages, which in turn will increase your company's credibility and chance to receive more relevant product quotation requests.

As well as ensuring relevant and informative content is featured on the site, webpackaging's content management team is always on hand to help certified suppliers present their work in the most visually exciting ways for maximum impact and qualified sales leads.

If you would like to generate more sales leads for your company, then request your personalized demo to discover the benefits of being a webpackaging certified supplier.