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Shrink sleeve labels are one of the most aesthetic ways to help products stand out versus their competition due to the sleeve’s ability to overcome most design challenges presented by oddly shaped containers. With eye-catching colors, designs, and surface area for ingredient and product information, it’s no secret as to why shrink sleeves are so wildly popular.
The shrink sleeve label is printed on plastic or polyester film material, making it extraordinarily durable, and then tightened around the container using heat. This process helps the label conform smoothly to the surface of the container, regardless of shape.
20% Sales Increase Over Traditional Labeling
Colorful artwork becomes more vibrant and attention-grabbing with shrink sleeves due to the shiny or even glossy finish created by the labeling process. Such striking design helps products pop against the competition. In fact, custom-printed shrink sleeve labels have been shown to increase sales by 20% over traditional pressure sensitive labels!
360 Degree Labeling
Shrink sleeve labeling uses every available piece of “real estate” that a bottle or jar has to offer. Oftentimes, companies choose to cover the complete container with labeling in order to illustrate and communicate product messaging. This also creates a very sleek product design.
With the entire surface area of each container available for communicating information, this creates a more aesthetically pleasing product look overall. Cluttered label designs with too much information often leave consumers feeling confused. Information overload can frustrate consumers and make them more likely to pass up the product.
With 360 degree labeling capabilities, both decoration and design can be completely maximized to convey brand messaging, product information, and required ingredient information.
How is this 360 degree labeling achieved? As we mentioned earlier, during the labeling process the sleeves are tightened around each container using heat. It smoothly and evenly conforms each label to the bottle’s surface and leaves a glossy finish in place.
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