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It’s not just the big brands which are shining a light on sustainability. Across the supply chain, packaging specialists and brand owners are seeking out packaging materials with higher environmental credentials.
Meeting that need, Roberts Metal Packaging highlights the benefits of its aluminium and tinplate collection including screwcaps and containers, alongside the Softline and Softline Extreme range of metal jars.
Metal is already the ideal material for the circular economy because of its special designation as a permanently available material, which means it can be recycled again and again with no loss of quality.
Metal packaging has the highest recycling rate across Europe than any other form of material – up to 80 per cent for steel and 74.5 per cent for aluminium. Additionally, it is estimated that 80 per cent of all metal ever produced is still in circulation today. Recycled metal packaging is used to feed the production cycle – significantly reducing energy use.
In addition to its ability to be recycled, some of Roberts' metal packaging never makes it as far as the recycling bin because the product lifetime is extended through the pack's capacity for reuse. Beautiful packs are often repurposed by consumers, thus increasing the lifetime of the product, in addition to a brand's exposure time to the consumer.
Roberts Metal Packaging works with client Proctor & Gamble to develop and manufacture the metal jar for King C Gillette’s Soft Beard Balm
Roberts Metal Packaging worked with client Proctor & Gamble to develop and manufacture the metal jar for King C Gillette’s Soft Beard Balm and has since received the highly commended award in the Metal Pack of the Year category at the UK Packaging Awards 2020. Released during lockdown in May 2020, the King C Gillette range already accounts for 20 per cent of sales from Gillette’s online store.
A 'Softline' approach from Roberts Metal Packaging offers the flexibility that brands require
Roberts Metal Packaging has well over a century of history, but in recent years it has been the development of the Softline and Softline Extreme lines, in conjunction with investment in state-of-the-art automation which has firmly placed the British company on the packaging map for packaging buyers. As the sustainability movement sweeps across the globe, metal packaging is riding a new wave of success as beauty brands are once again looking to natural packaging solutions that enhance the brand's CSR ideologies, protect the product and look good.
Roberts is one of Europe's leading trade manufacturers of godets (pressed powder pans and dishes) for both wet and dry colour cosmetics. Produced at its state of the art facility in London, the company has developed a unique manufacturing process over the last five years, enabling low cost/high quality and consistent production output.
Roberts is launching a new range of lip balm containers suitable for balms, petroleum jellies, creams, and gels. With endless customization potential through colour coating, lacquering, litho-printed decoration and embossing - together with gloss, semi-matt and soft-touch finishes - the new jars can be designed to look absolutely unique or to match an existing brand.
- Jo Webb
- Product Info
- Created 22 Jul 2020
- Modified 31 Jul 2020
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