Proud Source Water’s strategy for succeeding in the highly competitive bottled water market was to appeal to both environmentally conscious and quality-conscious consumers. Key to achieving that goal was product packaging that had the lowest possible end-of-life impact but also met requirements for durability and resealability.

The answer proved to be Trivium Packaging's aluminium bottles. The brand made the strategic decision to package 100% of its product in aluminium bottles from Trivium and actively encourages consumers in its brand marketing to choose “planet over plastic.”

Those decisions have helped the brand stand out in the crowded category. Launched in early 2018, Proud Source Water had already spread to 40 states just one year later and is continuing to expand.