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Annemarie Börlind chooses Albéa PCR tube for its new men’s care series MEN

  • Albéa
Beauty, Personal Care, Cosmetics, Personal Care, Male Grooming, Body Care, Facial Care, Eye Care, Skin Care, Primary Packaging, Tubes, Tubes - Plastic, Active, Smart Packaging, Sustainable Packaging, High PCR Content Packaging, Eco Sensitive, Eco Plastic, Plastic - PCR (Post Consumer Recycled resin)

Natural Beauty, the German natural cosmetics brand, introduces a new product range called MEN, dedicated to grooming. Its new men's care series MEN use many special ingredients such as gin and natural taurine.

The products also have environmentally friendly packaging in line with Annemarie Börlind's sustainable commitment. The tubes are made of PCR (Post-Consumer Recycled) material which is recycled plastic.

"With the environmentally friendly packaging we want to protect our most important asset - nature", says Robin Bielefeld, Head of Purchasing at Börlind GmbH.

The MEN series include several grooming products including a 2-in-1 Cleanser Face & Body tube and Eye Cream tube, both made from PCR.

PCR Ultimate tube from Albéa

The brand has chosen the PCR Ultimate reference from Albéa which integrates in the sleeve a mix between PCR and a bio-sourced material. This is the first time Annemarie Börlind brand uses PCR in her cosmetic beauty range. Albéa is so thrilled to partner with Annemarie Börlind on her first MEN care series made of sustainable material.

See also

Albéa, Origins, The Estée Lauder Companies and SABIC partner in breakthrough recyclable tube packaging

As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

  • Brand Launch
  • English
  • Modified 18 Nov 2020
  • Hits 238