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    Annemarie Börlind chooses Albéa PCR tube for its new men’s care series MEN

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    • Albéa
    Annemarie Börlind chooses Albéa PCR tube for its new men’s care series MEN
    Beauty, Personal Care, Cosmetics, Personal Care, Male Grooming, Body Care, Facial Care, Eye Care, Skin Care, Primary Packaging, Tubes, Tubes - Plastic, Active, Smart Packaging, Sustainable Packaging, High PCR Content Packaging, Eco Sensitive, Eco Plastic, Plastic - PCR

    Natural Beauty, the German natural cosmetics brand, introduces a new product range called MEN, dedicated to grooming. Its new men's care series MEN use many special ingredients such as gin and natural taurine.

    The products also have environmentally friendly packaging in line with Annemarie Börlind's sustainable commitment. The tubes are made of PCR (Post-Consumer Recycled) material which is recycled plastic.

    "With the environmentally friendly packaging we want to protect our most important asset - nature", says Robin Bielefeld, Head of Purchasing at Börlind GmbH.

    The MEN series include several grooming products including a 2-in-1 Cleanser Face & Body tube and Eye Cream tube, both made from PCR.

    PCR Ultimate tube from Albéa

    The brand has chosen the PCR Ultimate reference from Albéa which integrates in the sleeve a mix between PCR and a bio-sourced material. This is the first time Annemarie Börlind brand uses PCR in her cosmetic beauty range. Albéa is so thrilled to partner with Annemarie Börlind on her first MEN care series made of sustainable material.

    See also

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    • Brand Launch
    • English
    • Modified 18 Nov 2020
    • Hits 1093

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