Self-expression, diversity, inclusive beauty - Albéa launches two make-up innovations based on its values at PCD Paris

  • Albéa

Diversity and assertiveness are values that reached a peak in 2017. In response, Albéa is presenting two make-up innovations - Lash Expression and Duo Stick - at PCD Paris, stand B28.

Lash Expression, the new collection of plastic, easy-to-use mascara brushes with a flawless make-up result.

What if eyelash and brow make-up were a way of expressing our personality? Albéa is launching Lash Expression, its collection of plastic mascara brushes, comprised of two brushes for the lashes and one for the eyebrows. Lash Expression lets consumers obtain a highly structured, professional make-up result through precise application.

  • The Burgundy brush delivers an extra volume and definition effect. Thanks to its “humpback” form, zones hold back the formula to load the lashes better, while its multiple bristles paint the lashes to make them outrageously long.
  • The Flamingo brush offers an extra volume and curl effect thanks to a rounded shape that brings out the curve of the lashes. Moreover, the mix of XL and shorter bristles gives great control over volume.
  • The Nacarat mini eyebrow brush sculpts the eyebrow line precisely. The brush is compatible with gel formulas.

The brushes in the Lash Expression Collection are manufactured in the Albéa Tips Studio, the global excellence center for applicators – mascaras, lipglosses, eyeliners – and make-up bottles.

There’s an Albéa applicator for every make-up effect!

Duo Stick, a two-in-one modulable stick to personalize your make-up.

Inspired by brands’ need to offer consumers an infinite palette of foundation colors so they can find their complexion, Albéa is launching Duo Stick.

Duo Stick is a stick with modulable tips that lets consumers choose two foundation colors.

Consumers can blend the foundation colors for a customized result that is as close as possible to their complexion.

Duo Stick is airtight for maximum formula protection and suited to foundation, luminizer, balm, undereye concealer and blush applications, but also stick fragrances and sun care.

See also

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

  • Elias Bittan
  • Product Info
  • English
  • Created 31 Jan 2018
  • Modified 06 Feb 2018
  • Hits 1806