Den Braven, a world-famous producer of sealants and glue and DS Smith Plastics co-designed one universal state-of-the-art briefcase to be used both for retail and E-commerce. DS Smith Plastics has the technique to produce packaging made from post-consumer plastic waste but Den Braven wanted to take this a step further and challenged the R&D department in Bilzen to produce the packaging of recycled empty tubes of seal and glue.
Fold Hill Foods approached DS Smith’s packaging strategists to provide retail ready packaging (RRP) for its popular pet food brand and enhance impact for the slow-baked and naturally wholesome world of Laughing Dog.
To help drive sales of the company's Laughing Dog brand, ensure maximum impact on the store shelf whilst complementing the brand and not compromising the shopper expectation.
DS Smith manufactured the retail ready tray in E-Flute, but made the hood separately in R-Flute® to protect the products in handling, storage and distribution. In addition, it was printed using a litho-laminating process with colours that perfectly matched the different pouch variants.
- A response from trade and consumers contributing to new listings
- Packs that look clean and crisp making it easy to spot on the shelf
- Increased awareness to help store colleagues direct shoppers to the product
- Tray and primary pack harmonised to provide a strong visual cue for the product and aid brand recognition
- Filled as a one-piece pack with an easy to remove, non-perforated, hood
Fold Hill Foods is a family owned business that manufactures various different pet food products. The Laughing Dog brand was bought by Fold Hill Foods in 2009 and the final packaging is a powerful example of aligning design innovation to meet client and shopper expectations.
UK catering company Posh Nosh chooses expanded Polypropylene boxes to transport food
DS Smith Plastics, Foam Products worked with Posh Nosh Catering to strengthen their professional delivery image by supplying durable catering boxes which complimented their brand. The EPP foam boxes were selected for their excellent insulation properties that would keep catered food fresh during hours of transportation and also at the event itself.
Northampton Growers switch to Greencoat
Northampton Growers is one of the most respected produce companies in the United States, packing quality produce for distribution to grocery retailers, wholesale and terminal markets. With a goal of providing high-quality product in fresh condition to their customers, packaging that performs plays a key role in their success. From happy customers to cost savings, Northampton Growers has realized numerous benefits from their switch to Greencoat.
Tuoreboxi delivers sustainability, automation and better branding for Ab Chipsters Food Oy
Ab Chipsters Food Oy has a long history as a major player in Finnish fish processing. DS Smith's Tuoreboxi (Fresh Box) concept is a watertight, fibre-based, and recyclable packaging concept, which was successful in the New Wood 2017 competition in Finland, and a perfect fit for the Chipsters challenge replacing plastic-based solutions such as EPS boxes. The concept takes into account the whole packaging process, helps the company to achieve cost savings and improves environmental performance facilitating the company's everyday life.
Better Shelter is a social enterprise that develops and provides innovative housing solutions for the many people displaced by conflict and natural disasters. Through a groundbreaking collaboration with the UNHCR and the IKEA Foundation, Better Shelter started to develop ideas and designs for new shelter solutions.
With over 150 years of excellence Hardy Cognac has a history to celebrate and just the right product for celebration. But you cannot enjoy Cognac without just the right glass, so when Cognac Hardy approached DS Smith to create a unique packaging that included both a bottle and a glass we relished the opportunity.
At DS Smith we take pride in understanding the various sectors in which our customers operate. For example, the summer season is crucial for brewers, so in the spring our Danish sales team came up with an idea to help Royal Unibrew sell more beer at this key point in the year. Royal Unibrew loved the idea and the resulting displays drove sales in BILKA stores from mid-June.
Riese & Müller make exceptional e-bikes and need quality packaging to get their products safely and securely to market. Below is a condensed version of a recent article in VerpackungsRundschau about how DS Smith looked at their entire supply cycle to develop an entirely new packaging that’s better for protection, and better for customers.
- Elias Bittan
- Brand Launch
- Created 10 Dec 2015
- Modified 14 Dec 2015
- Hits 1204