“Off to the garden” ambitious amateur gardeners will call out these days, because spring time is sowing time. With a very special display, the long-established company Carl Pabst Samen und Saaten calls attention to its broad range of quality seeding goods in food retail stores.
The latest seasonal presentations will not be shipped to the stores on pallets in trucks as is customary, but with a courier service: in a shipping carton, completely fitted with the seed bags to be set up by the shop assistants on site in less than no time. This unusual display was developed by DS Smith in close cooperation with Carl Pabst.
Made up of only a few parts, this time- and cost-effective solution is very solid and versatile. The high-impact display presents a maximum number of goods on a very small surface and makes the plant-lover’s heart leap for joy with its high-quality pedestal and top sign in offset print. Flourishing business guaranteed.
As yesterday so today, the brand Carl Pabst represents tradition and innovation. Their range of products, already sold in portion packs in 1897, was not only the first in the market with its own catalogue, but the idea of filling seeds into little bags with pictures on them was also introduced by the family-run company and their long-standing brand Keimkraft.
The company called Carl Pabst Samen und Saaten GmbH today, located in Grossbeeren near Berlin, still treads creative paths in sales promotion. The diverse product line ranges from old breeds to modern convenience seeds in organic quality covering everything amateur gardeners need for sowing and cultivating flowers, vegetables and herbs.
A big portion of the more than 1,000 varieties is sold in food retail stores, where solely displays are used for the presentation of the goods.
Flourishing business: The attractive seasonal presentation by DS Smith skilfully stages Carl Pabst seeds at the point of sale. The kicker: The ready-for sales display is delivered directly to the retailers in a shipping carton.
When previously ready-to-sale assembled stand-up displays only found their way into the store on pallets, selected groups of goods are now delivered by courier service – just in time for the beginning of the season. This was made possible by the new shipping display developed by DS Smith.
For transport, the two drawer-containers with the pre-glued rack bottoms are placed back-to-back in the shipping carton. A filling piece and two security ribbons on each side make sure that the seed bags do not fall out of the drawers during transport. In addition to the efficient product securing, the material-saving solution guarantees the required dimensions for parcels and therefore an entirely cost-optimised shipment.
Once arrived at the retailer’s, the seasonal display already filled with the goods is easy and quick to assemble. Only a few touches are necessary before sales can start.
The smart construction by DS Smith saves Carl Pabst material, time and costs for assembly and transport. At the same time, the solid and attractive shipping display always cuts a good figure on any sales floor.
The drawer-containers offer a maximum presentation surface. Together with the adaptable pedestal and top sign, supplying every product line with a unique brand identity, they expertly stage the seed bags or potting sets.
The display proves to be nature-loving even after use, since the mono-material solution made of corrugated board allows the display to be entirely recycled in the waste paper cycle.
The World in 2025 – Everything is an experience
Here at DS Smith we are currently #rehearsingthefuture - a process where we’ve created possible scenarios for the future (NOT predictions) to help us debate and shape the trends and issues that we think will have an impact on us, our industry and society as a whole in the decade to come.
DrankDozijn.nl gives sturdy packaging a second life
DrankDozijn.nl (A Dozen Bottles) is a digital liquor store based in the Netherlands for the true connoisseur of spirits. E-Commerce specialist Kees Kraakman of DrankDozijn.nl explains: "We offer an extensive range of whiskeys, wine, gin and rum. At the lowest possible price and with the best service."
DS Smith at the 2016 Career and Education Fair
The Career and Education Fair (Bildungsmesse) was held in Fulda on February 28 & 29, 2016 in the congress hotel Esperanto. The fair attracted around 12,500 visitors on both days. It was an excellent platform for DS Smith to present itself as an attractive regional employer and vocational training company as well as for young professionals to showcase their talents to potential employers.
Tracking-Pack: Peace of mind by tracking your packaging
You spent millions of euro and years developing your product, refining the marketing, developing relationships with logistics firms, distributors and retailers – after all that investment doesn’t it make sense to ensure you know where your product is at all times?
DS Smith is on Instagram!
We make and do some amazing things here at DS Smith. We also have some pretty amazing people. So we recently created a DS Smith account on Instagram so that we can share a bit more about what we do in the office, and what we get up to when we’re not pursuing our passion of packaging.
DS Smith donates proceeds from tombola to Kleine Helden
Once again, a tombola for a good cause has taken place at the DS Smith site in Fulda. There were great prizes to be won by participants. The "Kleine Helden" (Little Heroes) society is the beneficiary of the proceeds. Kinder- und Jugendhospiz Osthessen e. V., a hospice in the Hesse region of Germany, looks after children and young adults with life-shortening illnesses along with their parents and siblings.
DS Smith scores well in first foray into WWF’s Environmental Paper Company Index (EPCI)
We’re very proud that DS Smith has achieved 72.5 % of the total achievable scores in WWF´s Environmental Paper Company Index (2015) for its packaging division, and 100% in the responsible fibre sourcing subcategory. Our role as a leader in the packaging industry is built on providing packaging that performs to exceptional standards; something that is only possible if we protect and maintain our forests. The best way to maintain our forests is an all-out devotion to recycling.
DS Smith donates € 50,000 to UNICEF
For many people, Christmas is a time for giving presents in order to allow others to feel joy. This year, for the second time, DS Smith has decided to make a donation of 50,000 euros to the UNICEF charity campaign 'Donations. Instead of gifts' instead of giving its customers Christmas gifts. The money is used to help refugee children.
Introducing Packaging Machinery on dssmith.com
It is a rare thing to take an everyday object, like a corrugated cardboard box, made and used billions or trillions of times and make it better. And yet that is exactly what our Packaging Machinery team did when they invented Mandrel technology over 20 years ago!
E is for expectations. How to stand out to online shoppers
Alan Potts, market & product development director, of DS Smith’s UK packaging division recently explained to The Grocer how brands can ensure their e-retail packaging stands out to online shoppers, whilst still maintaining those vital protective elements.
- Isabel Thomas
- Brand Launch
- Created 07 May 2019
- Modified 14 May 2019
- Hits 235