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DS Smith and abCrémation launch new cardboard coffins

  • DS Smith
Eating, Drinking, Food, Health, Tertiary Packaging, Pallets, Tree Derivatives, Board, Board - Cardboard, Board - Corrugated, Board - Fibre, Printing, Laboratory, Testing, Certification

Challenge : New standards imposed

The Ministry of Health and ANSES (France’s National Agency for food security, the environment and work) recently dusted off funeral regulations that had not changed since 1967. Now all coffins used in cremations must meet rigorous standards validated through mechanical testing and climactic, atmospheric and specific emissions.

Our Approach : Collaboration and Innovation

Collaboration between DS Smith and abCrémation resulted in a unique, patented product that offers families a funeral with an ecologically and economically responsible approach.

abCrémation company's founder, Brigitte Sabatier welcomes its collaboration with DS Smith:

Mutual trust established from the beginning of the partnership has enabled us to grow a little known product and move from a niche, local market to an international market.— Brigitte Sabatier, abCrémation's founder

Result

  • Increased sales thanks to growing export potential
  • Peace of mind for consumers that all regulations and standards are safely met
  • Better environmental performance through 100% corrugated cardboard composition (natural fibre) and printing with aqueous inks
  • An economical, compact coffin in standard size (1.90m to 0.50m, Lyon shape), supporting a load of 230kg and delivered on pallets to abCrémation’s warehouse
  • More potential sales as other sizes will be offered
  • Increased sales through customisation done by abCrémation 

See also

Tuoreboxi delivers sustainability, automation and better branding for Ab Chipsters Food Oy

Ab Chipsters Food Oy has a long history as a major player in Finnish fish processing. DS Smith's Tuoreboxi (Fresh Box) concept is a watertight, fibre-based, and recyclable packaging concept, which was successful in the New Wood 2017 competition in Finland, and a perfect fit for the Chipsters challenge replacing plastic-based solutions such as EPS boxes. The concept takes into account the whole packaging process, helps the company to achieve cost savings and improves environmental performance facilitating the company's everyday life.

  • Brand Launch
  • English
  • Modified 15 Apr 2016
  • Hits 1609