Den Braven, a world-famous producer of sealants and glue and DS Smith Plastics co-designed one universal state-of-the-art briefcase to be used both for retail and E-commerce. DS Smith Plastics has the technique to produce packaging made from post-consumer plastic waste but Den Braven wanted to take this a step further and challenged the R&D department in Bilzen to produce the packaging of recycled empty tubes of seal and glue.
At DS Smith we take pride in understanding the various sectors in which our customers operate. For example, the summer season is crucial for brewers, so in the spring our Danish sales team came up with an idea to help Royal Unibrew sell more beer at this key point in the year. Royal Unibrew loved the idea and the resulting displays drove sales in BILKA stores from mid-June.
Convince Royal Unibrew that our idea would increase sales and brand recognition while also being very cost-effective and easy to implement.
It was an exciting, challenging assignment for DS Smith’s team to design a display that was based on Royal Unibrew’s own distribution trucks so that it was recognisable to supermarket customers as Royal’s trucks, and not just regular packaging. Wecreated a driver’s cab, set up on a EUR pallet, then an enclosure to be mounted on the number of pallets that would make up the total length of the truck, and finally we produced a copy of the rear end of the truck.
- Increased sales of Royal Beer
- Increased brand awareness of Royal Beer thanks to recognisable 3D outline
- Adaptable display depending on store size and floor space
- Ease of assembly for store employees means it goes up fast
- Logistically optimised so that it could be folded into a flat pack in the Euro pallet format, without compromising the appearance and strength of the structure, for smooth distribution
- A further increase in sales as early success has led to a relaunch of the project, and more beer delivery trucks are now making their way out to stores
- Led to requests from large parts of the Danish food retail sector to have a similar display
UK catering company Posh Nosh chooses expanded Polypropylene boxes to transport food
DS Smith Plastics, Foam Products worked with Posh Nosh Catering to strengthen their professional delivery image by supplying durable catering boxes which complimented their brand. The EPP foam boxes were selected for their excellent insulation properties that would keep catered food fresh during hours of transportation and also at the event itself.
Northampton Growers switch to Greencoat
Northampton Growers is one of the most respected produce companies in the United States, packing quality produce for distribution to grocery retailers, wholesale and terminal markets. With a goal of providing high-quality product in fresh condition to their customers, packaging that performs plays a key role in their success. From happy customers to cost savings, Northampton Growers has realized numerous benefits from their switch to Greencoat.
Tuoreboxi delivers sustainability, automation and better branding for Ab Chipsters Food Oy
Ab Chipsters Food Oy has a long history as a major player in Finnish fish processing. DS Smith's Tuoreboxi (Fresh Box) concept is a watertight, fibre-based, and recyclable packaging concept, which was successful in the New Wood 2017 competition in Finland, and a perfect fit for the Chipsters challenge replacing plastic-based solutions such as EPS boxes. The concept takes into account the whole packaging process, helps the company to achieve cost savings and improves environmental performance facilitating the company's everyday life.
Better Shelter is a social enterprise that develops and provides innovative housing solutions for the many people displaced by conflict and natural disasters. Through a groundbreaking collaboration with the UNHCR and the IKEA Foundation, Better Shelter started to develop ideas and designs for new shelter solutions.
With over 150 years of excellence Hardy Cognac has a history to celebrate and just the right product for celebration. But you cannot enjoy Cognac without just the right glass, so when Cognac Hardy approached DS Smith to create a unique packaging that included both a bottle and a glass we relished the opportunity.
Riese & Müller make exceptional e-bikes and need quality packaging to get their products safely and securely to market. Below is a condensed version of a recent article in VerpackungsRundschau about how DS Smith looked at their entire supply cycle to develop an entirely new packaging that’s better for protection, and better for customers.
- Elias Bittan
- Brand Launch
- Created 06 Nov 2015
- Modified 26 Nov 2015
- Hits 2407