What is the circular economy?
It’s a popular topic nowadays, often discussed with technical and almost incomprehensible terms. Generally the circular economy is defined as an economic system of production and consumption, which involves sharing, reusing, refurbishing and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended and waste is reduced as much as possible.
How does Livingcap contribute to such a virtuous system?
We prefer illustrating things through simple examples, reflecting our attitude, clear and concrete. For example, let’s talk about rice: Italy is the main European rice producer, with approximately 220 thousand hectares of plantations and a large variety of productions. The average Italian eats over 5kg per person per year.
Consider that the rice production generates a huge amount of waste — a ton of white rice corresponds to 200kg of lolla, the husk covering the grain.
Our partner Mixcycling combines the rice husks in their blend Mixcycling® LOLLA through a patented process. Livingcap then gives them a second life using this blend to develop sustainable packaging components for cosmetics that could include rice among the ingredients in their formulation.
Finally the circle is closed and the cosmetic is preserved in a packaging that contains what would have been scrap. This is the circular economy as we mean it at Livingcap.
Save the planet... With style!
Very often we come across packs for cosmetics made of sustainable, biodegradable or bio-based materials that are aesthetically anonymous or rough. In these cases sustainability is justly a priority, but at the expense of aesthetics and design. But why should sustainability exclude beauty? Sustainability is beauty.
Rice: a concentration of health, beauty and sustainability
It is well known that rice is one of the most consumed foods and that its whole version is a real nutritional panacea: a treasure trove of fibres, minerals and phytonutrients. Today numerous cosmetic companies use ingredients derived from this cereal, such as rice bran oil or rice starch, for their cosmetic formulas for skincare and hair care products.
From PACK to imPACKt in business
When it comes to packaging, we focus on materials, shape, performance and costs. At Livingcap these dimensions are part of a broader vision, framed as a real IMPACKT EXPERIENCE, because every luxury packaging project must be conceived, right from the start, according to the impact it can generate - including the impact on the brand image, consumer perception, sales and on the planet.
Circular design in the packaging of perfume
When we buy a perfume, the first approach is assigned to the packaging which, involving and attracting all the senses, has the task of revealing to us the fragrance’s character and the experience it’s going to offer us. Each element of the packaging plays an essential role...
Livingcap becomes a benefit company!
Livingcap has become a benefit company! This means that Livingcap is committed to acting for the common benefit in different fields. Besides carrying on our respectful attitude for the environment by choosing low impact materials for our projects and collaborating with partners sharing our philosophy and values, we are planning more initiatives.
Livingcap, Mixcycling and the SID collaboration
Recently, delegates from Livingcap spent some time with the students of SID (Scuola Italiana Design) in Padua. It is always incredibly exciting to see the first creative output from students at this school! And this time it was even more interesting because the topic of their study was very stimulating!
Sughera Avalon - when beauty and comfort meet
Among all amazing articles developed with our partner Corpack Gmbh, the compact Avalon Sughera is undoubtedly our favourite one! We love it because besides being beautiful, it is really comfortable: its surface is soft and velvety, it doesn’t slip from your hands or from the surface where it lays.
- Jo Webb
- Company News
- Created 27 May 2021
- Modified 27 May 2021
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