It is well known that rice is one of the most consumed foods and that its whole version is a real nutritional panacea: a treasure trove of fibres, minerals and phytonutrients that strengthen and protect the body against different diseases.
Not everybody knows that the use of this cereal in the cosmetic field dates back to ancient times in Asia: in China, for example, actors used rice powder to make up their face during the plays. In 1400 European travellers came to know the powder and brought it to Europe where it was used to bleach the color of the aristocrats’ wigs and lighten their skin.
Today numerous cosmetic companies use ingredients derived from this cereal, such as rice bran oil or rice starch, for their cosmetic formulas for skincare and hair care products.
Guess how much rice waste can be eliminated from the extraction process of these ingredients! Certainly tons! What if this organic waste was a precious resource to be reused?
Using the scraps of the rice chaff (lolla, in italian) to develop a packaging for rice-based cosmetics, would reduce the quantity of this waste, would give it a second life and reduce CO2 emissions and photochemical oxidants.
A perfect example of circular design and economy where the pack is made of the scraps derived from the production of its cosmetic content.
A big percentage of the blend Mixcycling® Lolla is actually made of rice chaff and it is one of the favourite materials in the design of packaging components, because of its concrete sustainability, its particular aesthetics and its interesting background.
Save the planet... With style!
Very often we come across packs for cosmetics made of sustainable, biodegradable or bio-based materials that are aesthetically anonymous or rough. In these cases sustainability is justly a priority, but at the expense of aesthetics and design. But why should sustainability exclude beauty? Sustainability is beauty.
From PACK to imPACKt in business
When it comes to packaging, we focus on materials, shape, performance and costs. At Livingcap these dimensions are part of a broader vision, framed as a real IMPACKT EXPERIENCE, because every luxury packaging project must be conceived, right from the start, according to the impact it can generate - including the impact on the brand image, consumer perception, sales and on the planet.
Circular design in the packaging of perfume
When we buy a perfume, the first approach is assigned to the packaging which, involving and attracting all the senses, has the task of revealing to us the fragrance’s character and the experience it’s going to offer us. Each element of the packaging plays an essential role...
Livingcap becomes a benefit company!
Livingcap has become a benefit company! This means that Livingcap is committed to acting for the common benefit in different fields. Besides carrying on our respectful attitude for the environment by choosing low impact materials for our projects and collaborating with partners sharing our philosophy and values, we are planning more initiatives.
An easy solution to the circular economy
Generally the circular economy is defined as an economic system of production and consumption, which involves sharing, reusing, refurbishing and recycling existing materials and products as long as possible. How does Livingcap contribute to such a virtuous system?
Livingcap, Mixcycling and the SID collaboration
Recently, delegates from Livingcap spent some time with the students of SID (Scuola Italiana Design) in Padua. It is always incredibly exciting to see the first creative output from students at this school! And this time it was even more interesting because the topic of their study was very stimulating!
Sughera Avalon - when beauty and comfort meet
Among all amazing articles developed with our partner Corpack Gmbh, the compact Avalon Sughera is undoubtedly our favourite one! We love it because besides being beautiful, it is really comfortable: its surface is soft and velvety, it doesn’t slip from your hands or from the surface where it lays.
- Jo Webb
- Company News
- Created 02 Sep 2021
- Modified 07 Dec 2021
- Hits 808