Time just flies!... In a few weeks, MakeUp in LosAngeles will open its doors for its third edition. With thirty speakers hosting fifteen conferences and half a dozen round tables, this new edition will be up to expectations! Learn more about the new beauty entrepreneurs who have made the most recent headlines… Discover how make up brands adapt to the new digital age… What if influencers were living their last moments? What if new technologies were about to reshuffle the cards like never before? What if new textures were on the point of revolutionizing next generation formulas? What will applicators look like in the future and what about the rise of Natural & Green consumers?

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Conferences & Round Tables Program

2 days of key notes and round tables prepared and moderated by Charles Emmanuel Gounod, Beautyworld Connexions and Leila Rochet-Podvin, Cosmetics Inspiration & Creation.

Day 1: Wednesday February 7th, 2018

Major Theme: Deciphering major beauty trends of the United States market, the influence of digital and the specificities from California Brands.

9:15 am - 10:00 am: "The State of the US Beauty Industry and key trends in 2018"
Opening Keynote by: Sarah Jindal, Senior Innovation and Insight Analyst - Beauty + Personal Care at Mintel

10:15 am -11:45 am: "The rise of the new entrepreneurs and the Indie Brands Influence"
Beauty activity has never been so intense and new pioneers have been entering the market by disrupting the paths used by traditional brands. The rules are being reinvented while consumers are increasingly seeking for brands that are exciting, fun and close to their values.
Introduction by Leila Rochet-Podvin followed by presentations and a round table discussion with:
- Marlena Stell – CEO/Founder of Makeup Geek
- And other brands senior executives to be confirmed soon

12:00 pm – 12:30 pm: "The Cosmetic Applicators"
Conference by: Gérald Martines, IN•SIGNES
- Target applications (eyes, face, lips…)
- Galenic forms of cosmetic formulae
- Basic applicator technologies: brushes, spatulas, flocked tips, balls…
- Combinations: which applicator for which formula for which application

1:00 pm – 2:30 pm: "Beauty transformation in the Digital Age - Adapting to the new challenge of social media and e-commerce"
In our digital age and the rise of social media, consumers are adapting their behaviors and ultimately the way they shop. E-Commerce is on the rise with the arrival of pure players like Amazon. What are the keys of success of digital brands? How do brands incorporate the "instagrammable" factor in their product development?
Keynote by: Hana Ben-Shabat, Partner and Board Member at A.T. Kearney
Followed by a round table moderated by Leila Rochet-Podvin with the participation of brands senior executives such as:
- David Olsen, Chief Executive Officer of Cos Bar
- Jill Tomandl, Vice President – Product development & Innovation at Smashbox Cosmetics

2:30 pm – 3:45 pm: "The connected consumer; What is the future of influencers? What are the new challenges? What are the recipes to be part of the beauty conversation?"
Experts in the field share their vision and discuss on the future of influencers. Introduction by Leila Rochet-Podvin followed by presentations and a round table discussion with:
- « The Crisis of Influence – What Are The Future Challenges » by Eric Briones – Author of Digital & Luxury, Professor & Strategic Planner
- "The future of influencers according to Tribe Dynamics" by Conor Begley, Co-Founder of Tribe Dynamics
- Rob McLoughlin, VP Consumer Research at POPSUGAR

4:00 pm – 5:00 pm: "Technology; What's Next for brands and retailers?"
Technologies influence the consumer/brand connection. They enhance consumer knowledge and feed customer experience. As new technologies are arriving (VR, AI,..), this relation is going to evolve. What will the future look like? Round table moderated by Vincent Gallon, Beauty and cosmetics industry editor at PremiumBeautyNews.com with representative of organizations with operations in Artificial Intelligence, Data Mining and Augmented Reality.

Day 2: Thursday February 8th, 2018

Major Theme: Make UP / Skin Care: Getting inspired by multiple influences and getting ready for the next wave.

9:15 am -10:00 am: "Shiseido Global Makeup Center of Excellence - Key challenges for our industry and the vision of the Shiseido Group in the Future of Beauty"
Opening Key note by: Jill Scalamandre, President Global Makeup Center of Excellence SHISEIDO Americas

10:15 am – 10:45 am: "The Future of Beauty" – Getting inspired by socio-cultural and lifestyle trends to imagine innovative territories"
Conference by: Peclers Paris

10:45 am – 11:30 am: "Inspiration from the West and from the East - What are the 5 trends to follow and what's coming next?"
Conference by Leila Rochet-Podvin, Cosmetics Inspiration & Creation and Florence Bernardin, Information & Inspiration

11:45 am – 12:30 pm: "The challenge of innovation in texture – Inspiration from world trends – The suppliers point of view"
Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Jennifer Ritter, JSR & Co.
- Odette Bohan, US Sales Director at Omnicos Group
- Martin Breuer, Group CEO Gotha Cosmetics
- Mary Ann Guarino, Vice President North America at Ancorotti Cosmetics
- Rachel Bryan, Vice President Strategic Marketing and Multi National Account Development, Intercos

1:00 pm – 1:30 pm: Innovation Awards of MakeUp in LosAngeles
- Visitors Innovation Awards
- Jury Innovation Awards

1:30 pm – 3:00 pm: "The Cosmetic applicators" - a Must in makeup today and in the future
Workshop moderated by Gérald Martines, IN•SIGNES
With participation of Albéa, Briviplast, Cosmogen, FS Korea (Patrick Ng), Geka (Arnaud Brilland), Penneli Faro, Taiki, Wormser.
After a quick introduction by Gérald Martines of basic parameters for each technology, round tables by type of applicators, with representative of specialized packaging suppliers:

• Mascara brushes
• Tube and airless applicators
• Makeup brushes

Questions:
- What are the most important parameters for each technology?
- What are the growth drivers influencing the category?
- What are the most notable innovations in the field?
Followed by Q&A with the audience