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Perfume - For more than the body

  • Politech
  • Elias Bittan
Africa, North Africa, Egypt, Beauty, Personal Care, Fragrances, Female Fragrances, Health, Wellbeing, Spa, Massage, Home Care, Automotive, Luxury, Primary Packaging, Dispensing Closures, Sprays, Fragrance Sprayer

The first thing that comes to mind when we hear the word perfume, is applying a fragrance to our body, usually as a spray, in order to smell unique. The purpose of this ritual is to improve our overall appearance, mood and sense of self-esteem. It is no news to us, though, that the perfume market is continuing to expand, and that for some years has included products which can be used elsewhere than on the body. Interestingly enough, some of these applications are reminiscent of perfume’s original purpose…

What was the original purpose of perfume?

Humans have used fragrant substances on the body ever since these substances were discovered. Thousands of years ago, the reasons for applying various scents to our skin and hair differed from that of today. Rituals utilising essential oils and incense were rooted in religion and folk customs. In ancient Egypt, perfume, in addition to its everyday applications, was an important part of religious rites, and was used to anoint the statues of gods or while embalming bodies before burial. Such rites, performed in clouds of strong scents, formed a truly mystical experience.

Interesting applications of perfume

As we can see, since they were originally discovered, perfumes have had uses beyond applying scent to the human body. In modern times, the market is vast for products known as perfume, but used for totally different purposes. In particular, perfume for animals no longer raises any eyebrows, and entire lines of such products can serve as examples here – from the cheap ones that are basically air fresheners, to the luxury end, with complex scents sporting exquisite packaging.

The same goes for car perfume, which is supposed to serve as an alternative to scented trees and various oil diffusers. By far the most popular application of perfume, however, is in scent marketing. Modern companies deliberately utilise perfume in their offices and salons to highlight the quality of their services with a fitting scent. Giving a scent to an interior is not only used in marketing, as first and foremost it is a way of enhance our home space with fragrance.

Interior perfume

Spraying is the most popular application method for interior perfumes. The available range is incredibly wide, and includes both mass-produced and prestige products. Catalytic lamps, or fragrance lamps, are yet another way of scenting interiors. After the flame has gradually been extinguished, such lamps begin to diffuse the scent of their essential oils. Reed diffusers, which use sticks soaked in aromatic substances, are also popular. Electronic versions are also available, which mechanically control the diffusion of the chosen scent. The manufacturers praise not only the great fragrances used in their products, but also the relaxing, even beneficial effects such incense can offer.

Is the interior perfume market worth investing in?

Interior perfume is becoming an ever more present element of home spas. Incense that offers health benefits in addition to its fragrant and relaxing properties, such as burning allergens from the environment, is an interesting example here. It is a good idea to improve our quality of life, not only by using relaxing scents, but also by utilising products with anti-allergic properties. Investing in this market can be a great success at a time when allergies are becoming increasingly prevalent in society, especially since products conducive to relaxation constitute one of the strongest consumer trends in recent years.

See also

Our own tool shop – a huge advantage in the industry!

Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?

Does Slow Life affect the cosmetics market?

Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.

Bespoke production is beneficial for the customer

Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.

Instant Beauty - What is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.

How France became the perfume capital of the World

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?

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  • English
  • Modified 18 May 2018
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