Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if we want to spend a specific amount on it we should make a choice that we will not regret and that will have a positive effect on how we are perceived by others.
We should get ready before going shopping. A few tips can help us avoid failure. So, how can we tell which perfume is right for us? We have to start from scratch. First we should get our budget straight. Then we try to remind ourselves about the differences between perfume, eau de toilette, and cologne. They differ in the content of extract and, of course, price, which we should check at home before going shopping. This helps us adjust the product to our budget.
Before you go shopping
Before you go shopping, please remember to not use any perfume, deodorant, or even strong-scented cream. When a fragrance is mixed with your cosmetics, it may have a different smell.
But the next question is where to shop? Reliable beauty supply shops and perfumeries with a good reputation are the best choices. It is best to avoid bazaars or unreliable sources. It saves us from buying fake perfumes which may not last as long as the original ones and may not be dermatologically tested; we do not know how our skin would react to them.
Once we get to a perfumery or a beauty supply shop, we should walk straight to the department which interests us. Our nose is a very sensitive organ which quickly adapts to the scents in a shop or during perfume testing, and may become tired from too many surrounding fragrances.
What kind of perfume do you need?
We should determine our needs while thinking about buying a perfume, regardless of whether it is the first time we are buying one, or if we are picking up a new one to add to our collection. Will the perfume complement our everyday professional look? Are we planning to buy a fragrance for evening wear? When facing the shelves full of different perfumes, remember that manufacturers try to adapt the packaging to the perfume characteristics. A woman who is looking for an intense perfume for evening wear can skip the perfumes wrapped in light green packaging. That colour is used for fresh and delicate fragrances.
How to test perfumes
Beauty supply shops should never run out of perfume test strips, i.e. blotters; however, the best way to test perfumes is by trying them out on our skin. So remember not to test them by spraying them in the air, on someone else, or onto clothes. This can negatively influence your choice of fragrance. It is best to use your wrist or forearm for testing. However, if you do not like anything after four tests, you should leave the shop for a moment or… smell coffee. Coffee beans are found in perfumeries and beauty supply shops more and more often because the intense coffee aroma clears our nostrils and helps us test a couple more perfumes.
While spraying perfume onto the skin of the forearm, you should also remember to wait a moment before smelling it. After a couple of seconds, alcohol evaporates and we can smell the head notes – the notes that you smell for the shortest amount of time. To smell the true notes of the perfume, you have to wait a dozen or so minutes.
Sometimes choosing the best perfume requires several visits to a shop. We can wear different perfumes sprayed on our wrists for a whole day and then assess them. During our next visit to a perfumery we check two other perfumes until we find the right one, memorising or writing down our comments on particular brands. At the end, we compare our favourites and we have a winner!
Give yourself a choice
As we mentioned earlier, the nose is a very sensitive organ that gets tired quickly and gets used to one fragrance. As well as this, our partners and loved ones get used to our perfume. That is why it is good to have a couple of fragrances and use them interchangeably or depending on the occasion.
Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by the best tailors. All kinds of such luxuries were, however, reserved only for the richest social groups.
Bespoke production is beneficial for the customer
Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.
Trends in different sectors of trade and life in the 21st century are changing ever more rapidly, leaving consumers trying to keep up. Of course, those companies that move with the times and quickly adjust their products to trendy colours, patterns, textures, scents, and most importantly, consumer behaviours, expectations and experiences, benefit from doing so.
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The process of ensuring that our goods are the ones that attract the eye of the customer for longer begin with the development of the packaging.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of the content. How to properly select the packaging for a product so as not to let down the expectations of consumers?
Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.
Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?
The future of online cosmetic sales
The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetic sales have been increasing by 6–7% annually thanks to the rising level of hygiene standards and growing consumer awareness, accompanied by increased distribution.
The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also a story of filth, stench and very strong aromatic oils, the purpose of the latter being to mask the other, less pleasant smells.
How to reach your target group - Cosmetics for teenagers
Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a new cosmetic line, a company should accurately identify the recipients of their products and select the proper means of communicating with this group.
About creating glass packaging and our cooperation with Heinz-Glas Działdowo
After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, Sales and Marketing Manager in HEINZ-GLAS Działdowo.
Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the visual forms of their perfumes, using different methods. Newspaper ads, billboards and TV commercials are just a part of it. Sometimes we may see perfumes in films. Is their presence on the silver screen accidental?
When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware target group and their requirements of products are still growing. The question is, is it worth entering the market of cosmetics for babies?
The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that companies that are trying to keep up choose rebranding, or at least the gradual revival of their packaging design.
Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form of the material carried inside, while sometimes not only is product safety of concern, but also that of people in its vicinity – as is the case with hazardous agents.
Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups of recipients using particular distribution channels and improving the image of a company.
- Jo Webb
- Topic Entry
- Created 10 Jan 2019
- Modified 15 Feb 2019
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