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CW Beggs opts for SRP's recyclable PET bottle

North America, Beauty, Personal Care, Personal Care, Primary Packaging, Bottles, Bottles - Plastic, Bottles - Plastic PET, Plastic, Plastic - PET, Packaging Decoration, Product Development Services, Design, Package Design, 3D Design, CAD

CW Beggs has chosen SR Packaging's recyclable PET bottle to protect the active ingredients in its formulation.

For CW Beggs, skin care is scientific research to improve the quality of daily life. Through its long history in formulation development, CW Beggs is confident in its own particular cure for soothing sensitive skin conditions.

"Each of our formulas is the product of 140 years of continuous scientific research, innovation, and integrity."

As keeping skin moisturized is a key step in maintaining healthy skin, the CW Beggs team introduced Ultra Moisturizing Hand and Body to protect skin against external aggressions and irritations, in addition to creating an anti-dehydration shield through its active ingredients. The resulting product is a carefully calculated and complex formulation.

During the development of the formulation, the CW Beggs team was also looking for a sustainable packaging solution that would provide an excellent barrier. The company contacted SR Packaging regarding its PET bottle as the most suitable option.

CW Beggs selected a 300ml PET bottle (ref. SA-F300) from SR Packaging which is recyclable and offers excellent chemical compatibility. The bottle is steel blue injection molded, then coated with a pearlescent, matte spray. The resulting bottle is then further decorated with 3-color silk screen printing, with the brand name standing in a solid, strong block along with a detailed product introduction.

The result is a masculine design that fits perfectly with CW Beggs' product line, and a popular item as it satisfies consumer's needs for sensitive skin conditions.

Click to find out the story behind CW Beggs

See also

A delightful brand impression for SeboCalm

SeboCalm’s design team has created a delightful visual effect by deploying the most suitable and cost-effective decoration options with the help of SR Packaging. Working on a design concept to maintain a refreshing, clean impression of the product line, the decoration was kept fairly simple as the team opted for pure white silk screening to present the products and text which looks revitalizing whether the PET bottle is a transparent glacier blue or opaque turquoise.

  • Brand Launch
  • English
  • Modified 31 May 2022
  • Hits 1265